Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. I love looking at cost per account acquired as a key metric to share with potential acquirers. So it’s important.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Startup Professionals Musings

MAY 24, 2013

That leads to switching costs, sunk costs, brand equity, and a host of other considerations, commonly called “barriers to entry.” If you new vehicle costs too much, people take the bus. These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives.

Framework 200

Framework Startup Differentiation Equity 200

Startup Professionals Musings

APRIL 25, 2012

That leads to switching costs, sunk costs, brand equity, and a host of other considerations, commonly called “barriers to entry.” If your new vehicle costs too much, people take the bus. These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives.

Differentiation 235

Differentiation Framework Equity Business Plan 235

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. You know, how do you feel like, you know, what do you feel like is your core differentiator?

Marketing 75

Marketing Differentiation B2C PR 75

Startup Professionals Musings

SEPTEMBER 8, 2010

That leads to switching costs, sunk costs, brand equity, and a host of other considerations, commonly called “barriers to entry.” If you new vehicle costs too much, people take the bus. These elements are referred to as “barriers to exit.” A key is your differential advantage from alternatives.

Startup 215

Startup Differentiation Framework Equity 215

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Deciding on your price can feel more like an art than a science, but there are some basic rules that you should follow: Your pricing should cover your costs.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Agile VC

DECEMBER 6, 2012

Unlike a startup that might raise equity financing across several rounds all combined in a single balance sheet, VC’s do not simply commingle these funds into a single bucket to be allocated across all the companies in that firm’s portfolio. VC’s reserve strategy, time horizon, etc). ==.

LP 178

LP Balance Sheet Differentiation Limited Partner 178

abovethecrowd.com

JUNE 2, 2021

According to an interview with Elon Musk, this campaign cost Paypal about $60 million , which most Silicon Valley historians would consider money well spent. It would cost a tremendous amount of money to run such a program. Across 2,908 VC-backed IPOs the first day underpricing (euphemistically referred to as a “pop”) is 28.3%.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It costs twice as much to generate the same results from the same marketing tactics.

Community 53

Community Kuwait Cofounder Bootstrapping 53

blog.launchbit.com

MARCH 8, 2012

The reason for the differentiation is that we hypothesized those who were already working full-time on their own idea would be much harder to "poach" away. The question itself didnt attempt to ask whether equity or salary was preferred. Another respondent told me personally he would only consider joining up if he got equity.

Technical Cofounder 47

Technical Cofounder Cofounder Equity Differentiation 47

Startup Company Lawyer

MARCH 14, 2010

After the recent announcement of the Series Seed Financing documents by Marc Andreesen, Brad Feld points out that there are now four sets of “open source&# equity seed financing documents: TechStars Model Seed Funding Documents (by Cooley). Y Combinator Series AA Equity Financing Documents (by WSGR). under $500K).

Finance 70

Finance Software Review Term Sheet Liquidation Preference 70

Both Sides of the Table

APRIL 25, 2011

The founders could reinvest this in growth (0% tax, focus on future equity growth) or take the profits of $12 million and divide amongst the founding partners. Final message on financing – just be careful not to let your fixed costs get too high as a young services business. That is $12 million in profits over 3 years.

Silicon Valley 332

Silicon Valley IP Dividend Finance 332

www.virtuosimedia.com

MARCH 8, 2012

Your product must solve an actual need, have a profitable market size, differentiate itself from the competition, generate sufficient interest from your target market, be cost-effective to produce in a timely manner, and have a clear marketing path. Research the cost of advertising your product. This is an instant deal-breaker.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

Ben's Blog

MAY 24, 2021

These costs are much higher than those for IPOs, even accounting for IPO Pops; SPAC shares tend to drop by one third of their value or more within a year following a merger, leaving investors who hold shares post de-SPAC most vulnerable to price declines; and SPAC investors typically differ from de-SPAC investors.

SEC 36

SEC Accredited Investor IPO Technical Review 36

techcrunch.com

FEBRUARY 19, 2010

Researchers polled experts in lending, mezzanine capital, private equity, venture capital and private businesses themselves. The cost of money is steep, and only works in certain verticals, of which software is NOT one. Not a big shock, but things don’t look pretty, especially in the venture capital world. And they get a few million.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

Austin Startup

FEBRUARY 24, 2019

If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. Opportunity cost is very real for any stage company, but it is critical for an early-stage one. So, as you think about winning your first clients, think about who first.

Software Review 48

Software Review Sales Cofounder Analytics 48

ConversionXL

FEBRUARY 9, 2016

Startups don’t have access to the same resources or brand equity. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Above, I referred to the three growth hacking steps as a “process” That’s important to note because only amateurs rely on tactics.

Retention 48

Retention Metrics Acquisition Conversion 48

ReadWriteStart

OCTOBER 14, 2010

He is also struggling with the pricing structure, because until he can get to volume printing, the cost per unit is way too high. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Ma Mi Skin Care.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

ConversionXL

JULY 21, 2020

One video revolves around a community’s passion for their local soccer club and the sponsorship of the team by a local small business, Low Cost Vans. The video shows a Low Cost Vans representative sharing how meaningful the soccer team sponsorship is to their business. Or showcase a differentiator that inspires loyalty ?

Customer 92

Customer Audience Campaign Social Media 92

Duct Tape Marketing

APRIL 24, 2019

You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. But assuming without a big budget it’s going to be more about sweat equity and putting in the time to create great content.

Product 61

Product Sweat Equity Naming SEO 61

www.readwriteweb.com

OCTOBER 18, 2010

He is also struggling with the pricing structure, because until he can get to volume printing, the cost per unit is way too high. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He is also struggling with the pricing structure, because until he can get to volume printing, the cost per unit is way too high. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Up and Running

NOVEMBER 25, 2015

If you have to pay your own rent in addition to company costs and that kind of thing sometimes the amount of money that the company makes is going to dictate how much you make at the end of the month. We’re making “Metal Gear Solid” references here now. Would you justify that spend to yourself?” Is that fair? Peter: Yeah.

Texas 60

Texas Small Business San Antonio New Hampshire 60

crowdSPRING Blog

DECEMBER 13, 2018

As we wrote in Brand Health, 6 Important Questions You Should Ask About Your Small Business Brand , Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery. Your revenue model could provide a frame of reference. 2) Articulate your brand positioning.

Marketing 162

Marketing Charlotte Naming Design 162

www.quora.com

JANUARY 16, 2011

You can argue that the DNA created by Microsoft's over emphasis on distribution (Steve) and development (Bill), has ultimately cost it $50bn or more in lost revenue, market share and market capitalization. 2) The Biz Person (organization and equity person) who understands how to structure the company and raise capital.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51