Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Lead-stage content performance. Lead management performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

NOVEMBER 28, 2020

But for founders who do their homework, the cost of entry is lower and the opportunity is higher than ever. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Things will cost more than you expect. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch. So it's has a much, it, it works better.

Metrics 83

Metrics Marketing Software Review Cofounder 83

The Startup Magazine

MAY 26, 2024

Cost Savings: Implementing sustainable practices can often lead to long-term cost savings. For example, using energy-efficient lighting systems or optimizing packaging can reduce operational costs. Use your website, social media, and marketing campaigns to share stories and information about your commitment to sustainability.

eCommerce 88

eCommerce Reputation Technical Review Metrics 88

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 238

Media Cost Framework Social Media 238

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Brandanew

JUNE 27, 2016

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. Plenty of big and small businesses are over investing in social media without a large return. Get tips for a simple and effective Social Media Plan with great content HERE.

Social Media 150

Social Media Media Campaign Lean 150

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

FEBRUARY 18, 2021

But being able to monetize customers and acquire those customers at a low enough cost is quite another. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. This kind of retargeting is highly cost-effective. Customer retention.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Technical Review 303

Technical Review Social Media Metrics Media 303

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Features, availability, and brand are just the price of entry.

Software Review 355

Software Review Algorithm Global IPO 355

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Things will cost more than you expect. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 238

Social Media Media Startup Social Network 238

The Startup Magazine

APRIL 25, 2023

Here are a few ways to align workforce planning with financial objectives: Conduct regular analyses of the costs: these costs are associated with hiring, training, and retaining employees. For example, HR can work with Finance to evaluate the cost-effectiveness of different hiring strategies.

Finance 142

Finance Retention Forecast Employee 142

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Professionals Musings

JUNE 1, 2022

Put metrics in place to track decision results. In business today, the real challenge is to stay ahead of your peers and competitors, in making the whole customer experience more memorable, to incent word-of-mouth marketing, positive reviews via social media, and the loyalty for return visits.

Technical Review 302

Technical Review Social Media Metrics Hosting 302

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 246

Social Media Media Metrics Advertising 246

ConversionXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

OCTOBER 19, 2020

Capturing and analyzing data enables companies to get insights that benefit their companies in cost-saving, relevant marketing, product development, etc. Such metrics can also help identify the right products to be marketed in front of the customer, resonating marketing strategy, suitable medium to interact with the customer, etc.

Technical Review 157

Technical Review Forecast Analytics Social Media 157

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

The Startup Magazine

NOVEMBER 1, 2023

In the world of social media, Instagram stands as one of the most popular platforms, housing over a billion active users. InstaFollowers is a social media service provider that offers growth and engagement services for several platforms, with a significant focus on Instagram. What is InstaFollowers?

Technical Review 134

Technical Review Social Media Media Video 134

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 245

Social Media Metrics Media Startup 245

Up and Running

DECEMBER 6, 2021

Considering the cost of professional copywriting services, it’s no wonder why a lot of small business owners try to avoid this step by doing the writing themselves. Furthermore, metrics help you continually refine and improve your marketing over time. Common small business marketing mistakes to avoid. Doing the writing yourself.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. Predictive metrics!

Metrics 142

Metrics Analytics Campaign Conversion 142

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

The Startup Magazine

JULY 21, 2021

This includes creating content like blog posts, videos, social media posts, and more. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. With PPC, impressions cost nothing. How can candidates prove their work will help a company grow, specifically?

Technical Review 148

Technical Review PPC SEM Marketing 148