Remove Cost Remove Sales Remove Sales Cycle Remove Security
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health.

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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. in just 30 months. The two aren’t the same.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Instead of selling to the CIO (which could have long, costly sales-cycles), Pertino has focused on marketing and selling their services directly to the end-user. Given their core expertise in networking, we believed that they were one of the few teams in the world that could deliver on this promise.

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Capital Innovators Graduates First Class of Entrepreneurs

ReadWriteStart

One of them is serving a critical role in a new Norse service offering in Web security." The company has some innovative security offerings for payment card processors that we will cover in the near future. Since joining the program, he has seen an increase in ad sales and also received new investment capital.

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What is a CTO?

Austin Startup

Ideally, they will help you understand technology ROI, innovation accounting, and also help you understand where you can cut costs and where you need to invest. If outward facing, they will attend important sales calls and speak to the technology strategy and vision. Security needs to be top of mind for any CTO.