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Metrics: A double edged sword

The Equity Kicker

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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[INTERVIEW] Mark Attanasio, Toronto Financial Services Executive, Managing Partner Of Hillcrest Merchant Partners

YoungUpstarts

Toronto’s Mark Attanasio has spent some 20 years advising businesses at various stages in their development on what it takes to position themselves for growth – whether it’s through traditional transactional activities like management buyouts and mergers and acquisitions or via a public listing on a Canadian stock exchange.

Partner 113
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.

CPA 70
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How an MBA Degree with a Concentration in Accounting Enhances Your Entrepreneurial Skills

The Startup Magazine

You will learn to identify key financial metrics and use them to make informed decisions that drive business growth. This 100% online program will enable you to get qualified from anywhere and meet guidelines and standards for CPA study. You will learn to identify potential risks and develop strategies to manage them effectively.

CPA 142
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How To Begin Your Startup’s Marketing Even Before Launch

YoungUpstarts

While developing organic content, try a mix of casual, inspiring and educational content. And finally, defining the metrics that define success for your business. Be sure your core metrics are not just achievable but accurately measurable and specific. For B2B business the metrics you could be targeting are. Web traffic.

Marketing 133