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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. . While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why.

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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Don’t assume that early input is adequate.

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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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How To Design The Perfect Customer Journey To Scale Your Online Business

YoungUpstarts

Catherine Mandungu offers a guide to creating a rewarding and comprehensive customer journey that positions your company for growth and scale. The post How To Design The Perfect Customer Journey To Scale Your Online Business appeared first on Young Upstarts.

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Creating an Impactful Web Presence: 5 Key Steps for Your Startup Site 

The Startup Magazine

A startup’s web presence serves as its digital handshake, often being the first point of contact between the company and potential customers. Moreover, the website’s design needs to be kept fresh and in line with modern aesthetics to maintain relevance and appeal. Features a navigable interface for touch controls.

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16 Crucial Website Design Factors That Help Your Small Business Increase Customers and Profits

crowdSPRING Blog

Your company’s website is often the first place a prospective customer visits to learn about your company. And while many different things influence people’s buying decisions, there’s a single common factor that drives nearly every purchasing decision: can the customer trust your business? What is credibility?

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The Secret History of Minnesota Part 1: Engineering Research Associates

Steve Blank

Designed by the Navy’s OPS-20-G team and built at National Cash Register (NCR) in Dayton, this same Computing Machine Lab would build ~25 other types of electromechanical and optical machines , some the size of a room with 3,500 tubes , to assist in breaking Japanese and German codes. Costing $250,000 ($3.2

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