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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. This is a customer development problem. So What is Customer Development? Same goes for e-commerce, SaaS or any startup really.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

And by product, I mean the creation of new hardware, services, software, tools, operations, tradecraft, etc. Metrics are used to manage process rather than creation of new capabilities, outcomes and speed to deployment. People who manage processes are not the same people as those who create product. are obstacles for innovation.

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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Lean was designed to inform the founders’ vision while they operated frugally at speed. Some have labeled this period as irrational exuberance. The result?

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Which Fundraising Round Should You Skip?

View from Seed

But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points.

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Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.

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