Duct Tape Marketing

APRIL 19, 2013

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing.

Sales 69

Sales Marketing Lead Generation Semantic 69

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

APRIL 18, 2024

I could reverse my engineer back into it because I'm pretty good at that. (03:59): So that's one of the things that I've observed too with our clients is that they might get to a point where they have the whole system in place and they're like, I know I'm supposed to be working on sales right now. I can't quite let go of this.

Framework 64

Framework Sales Cycle Sales Hiring 64

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers.

Cofounder 142

Cofounder Entrepreneur Africa Sales Cycle 142

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Up and Running

JUNE 27, 2018

Without a marketing plan, you risk losing your customers and wasting your budget even if you have the right tools to support the campaign. Value propositions exist for a reason: they add more meat to what you have to offer to hungry customers. Let your customers know why you are the best in the market. Differentiate yourself.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

The Startup Magazine

NOVEMBER 3, 2021

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. Most revenue from a SaaS company comes from their existing customers, which means that customer balance is crucial to your growth.

Advertising 157

Advertising Social Media Campaign SEO 157

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Freshdesk introduces itself as a kind of Salesforce.com for customer support so to speak.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. This is an incredible skill, one that most engineers overlook.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Austin Startup

OCTOBER 23, 2019

As the cost of starting a company goes down over time, VC’s have become more than just money providers— they also help entrepreneurs gain customers and grow their teams. Instead of stressing about frazzled customers, use that passion to reflect on your work and continue modifying and improving. Analytics are supercritical for your app.

Fractional VPE 49

Fractional VPE Austin Artificial Inteligence Fractional CTO 49

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Several versions of a video, for example, might target a segment of your customer base or be part of an account-based marketing strategy. The sales cycle may last for months, or more than a year.

Video 129

Video B2B Technical Review Campaign 129

Austin Startup

SEPTEMBER 18, 2017

If outward facing, they will attend important sales calls and speak to the technology strategy and vision. They will draw from their expert perspective and are capable of applying a broader spectrum of experience across many technologies as they help you plan your engineering process and culture.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ReadWriteStart

SEPTEMBER 23, 2010

Next, Umakant Soni discussed Vimagino.com , a software for Web-based Q&A support to engage customers better on sites that are trying to draw people in and convert them into customers. In addition, we are offering entrepreneurs access to investors and customers through our recently launched our 1M/1M Incubation Radar series.

India 114

India Silicon Valley Incubator Bootstrapping 114

Austin Startup

APRIL 17, 2017

Internship Title: Business Development Intern Compensation: Paid — $10/hr Description: The Business Development Intern will assist the Sales Team in Prospecting, Outreach and Qualifying leads, and work directly with the Business Development Manager. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

VC Cafe

MARCH 15, 2016

However, after a few weeks of trying to make customers fall in love with what you’ve created, you realise that nothing is as easy as “build it and they will come”. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. Make Automation Customized. Otherwise, a number of internal processes results in lower sales and poorer engagement. Internal linking helps improve search engine optimization as well as user experience. On-page factors guide search engines and online consumers.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. Review extensions allow you to display customer reviews on your ads “from reliable, well-established and trusted sources.”

PPC 100

PPC Matching Software Review Campaign 100

The Startup Magazine

APRIL 23, 2020

AR has many valuable applications and solutions for sales, marketing, customer service and training. All the digital content you consume will be mixed into your physical environment, without the need to pass through a search engine. Furthermore, you can customize experiences. Augmented reality is the web of tomorrow.

South Africa 122

South Africa Las Vegas Founder South Carolina 122

Mucker Lab

FEBRUARY 1, 2014

As consumers we have come to expect the “social contract” we have with the internet services we consume as arms-length “users” rather than as white-glove “customers.” More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them. Self service is hard.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Duct Tape Marketing

APRIL 11, 2022

Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. As a business owner myself, I know you just want your customers to be happy with their purchases.

Programming 87

Programming Small Business Advisory Board B2B 87

Mucker Lab

FEBRUARY 3, 2014

As consumers we have come to expect the “social contract” we have with the internet services we consume as arms-length “users” rather than as white-glove “customers.” More often that we think, customers or partners rather pick up the phone and have someone else to do the data entry for them. Self service is hard.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Version One Ventures

NOVEMBER 20, 2013

user reviews) play an important role on these platforms, the price tags involved are typically low enough that customers are ready to deal with strangers over the web. However, to find success, they’ll need to make customers feel comfortable reducing the high-ticket purchase and/or complex deliverable to a few clicks.

Sales Cycle 157

Sales Cycle Lead Generation Web Portfolio 157

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Version One Ventures

SEPTEMBER 11, 2013

Just adding a website to now offer books for sale will not suddenly make an offline bookstore a serious competitor to Amazon. It’s hard for slow adopters to change their culture, so you’ll need to be prepared for long sales cycles and indecision with these customers.

Sales Cycle 122

Sales Cycle Business Model Aggregator Vertical 122

Duct Tape Marketing

APRIL 5, 2023

Additionally, measuring the lifetime value of new customers is vital to determine the ROI of online advertising, and investing in CRO as an ad spend, could make significant improvements in performance. What's the one year value of the typical customer? And the way we use it for images makes it much clearer. Yes, priming is important.

Advertising 82

Advertising Analytics San Diego Networking 82

Duct Tape Marketing

SEPTEMBER 5, 2014

A new customer purchase, with software and services, easily runs into the six-figures. We’ve been seeing estimates that customers in complex purchases believe that they have completed anywhere from 60% to 80% of their buying process before they ever talk to a vendor on the phone. This is a not a quick turnover process.

Sales Cycle 69

Sales Cycle Forecast Charlotte Lead Generation 69

Duct Tape Marketing

JULY 30, 2019

However, for those who run businesses with longer sales cycles—for example, a B2B consulting firm—your ideal conversion might not be a sale. Remarketing can be done via search engines like Google or through social media sites like Facebook. You can even retarget customers who have taken specific actions on your website.

Advertising 71

Advertising Campaign Social Media Audience 71

Gust

AUGUST 29, 2012

The market defining story explains the need, or want, or why-to-buy factor, defines the target customer, leads to credible market numbers, generates the marketing messages, and communicates a market to investors, so that they can visualize it, and sense it’s potential, in their own imagination. I see three essentials: .

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

Hippoland

SEPTEMBER 28, 2018

All the low hanging fruit opportunities that I mention above are not tech revolutions – they are all about customer adoption. Customer adoption is always hard wherever you go. This makes it easier to do customer acquisition for a consumer-based company. Other customer audiences are laggards in adopting the internet.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

All the low hanging fruit opportunities that I mention above are not tech revolutions – they are all about customer adoption. Customer adoption is always hard wherever you go. This makes it easier to do customer acquisition for a consumer-based company. Other customer audiences are laggards in adopting the internet.

Asia 48

Asia Indonesia B2B Singapore 48

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. In February, he had about 200 customers. Happy Grasshopper has incredible testimonials and a host of satisfied customers who are now helping build word of mouth buzz. Today, he has over a thousand, and he has chosen to focus on the realtor vertical.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Duct Tape Marketing

OCTOBER 21, 2014

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. Mistake Two: The Wrong Industry For An Immediate Sale. A common mistake when beginning AdWords is to immediately go for the sale. Except those orders never came.

Philadelphia 68

Philadelphia Cost Matching PPC 68

www.forentrepreneurs.com

FEBRUARY 2, 2010

So we know from this that the problem is not the quality of those sales people. They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. Or their could be deals from two or more different categories of customers.

Metrics 55

Metrics Design Entrepreneur Startup 55