Occam's Razor

JULY 24, 2018

, work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The Impact Matrix.

Analytics 93

Analytics Framework Metrics Algorithm 93

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. They map out a repeatable process to avoid chaos and confusion in your team and with customers. So, how can marketers align every department for a consistent customer experience? Marketing strategy.

Campaign 149

Campaign CTO Marketing Social Media 149

YoungUpstarts

JUNE 1, 2019

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. What are its use cases?

B2B 94

B2B Marketing Curation PPC 94

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. million people and generate monthly revenue. Only in 2021, 72.9%

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60

Revenue Term Sheet Founder Technical Review 60

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. As you continue your research, start adding metrics like volume, competitiveness, etc.

Framework 123

Framework B2B SEO Search 123

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. The higher the velocity, the more predictable and scalable the revenue becomes.

B2B 125

B2B Forecast Entrepreneur Analytics 125

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

ConversionXL

JULY 16, 2019

That’s the nature of shipping marketing campaigns—the sprint is a framework, not a mandate, for guiding our work. Marketing sprint phases and goals: Although I’ve adapted the framework and timeframe, the goals during each phase of the sprint remain true to the process: Map. In the DACI framework, you assign specific roles: Driver.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

FEBRUARY 24, 2021

At the most basic level, product innovation is the process of developing and marketing a new or improved product to solve your customer’s problems. Here are some of my key takeaways on how to build a culture of innovation as well as build products and services your customers love. . Russel have a more direct take: . ” .

Product 139

Product Customer Algorithm Metrics 139

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

ConversionXL

APRIL 17, 2019

Conversations with prospects or customers can improve practically every metric or user state model you’re aiming for. As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. Under “What’s Missing?,”

Customer 120

Customer Framework Conversion Search 120

ConversionXL

MARCH 19, 2020

They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Promotion. Pragmatic. Social habits change.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

FEBRUARY 4, 2020

We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. Our new sign-up funnel started with a pageview of the sign-up URL and ended with a custom event that confirmed a project had been created: The conversion rate from landing on the sign-up page to completing the process was 70.6%.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

The Startup Magazine

JUNE 19, 2022

But since a majority of businesses receive dozens of sales presentations per day, gaining customer loyalty is more difficult than it sounds. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs. Focus on OKRs. Source: Pixabay.

B2B 142

B2B Sales Elevator Pitch Lead Generation 142

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. They don't have the best features, but they fall in love with their customers and sell that aspiration. It's commodity.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

FEBRUARY 10, 2022

So a lot of times we'll help, 'em understand they wanna buy controllership work, which is just the, you know, the full on financial cash movement of all of their revenue through all of their systems. You can spend on as a risk without putting you outside of the metric. I'm gonna go hire 'em now they know. We've looked at a few.

CPA 73

CPA Technical Review Revenue Forecast 73

View from Seed

FEBRUARY 27, 2019

Given the common challenges encountered by founders as they navigate through this hiring decision, I thought I’d outline some of my thoughts below that can hopefully serve as a simple framework when it comes to making the first Analytics hire at your startup. Analytics vs. Finance?—?what’s what’s the difference (and what do you need)?

Analytics 149

Analytics Hiring SQL Forecast 149

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. The focus is on converting leads into paying customers and ensuring a smooth and seamless buying process.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. But here’s some examples or frameworks to consider. A) Pre-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

APRIL 28, 2020

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. Honorable mention: The DemandGen Framework. But since we were still a young startup, we deferred customer expansion tracking. .

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

Teams are continuing their relentless interviewing of customers, or beneficiaries as we call them in this class. The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120