Duct Tape Marketing

NOVEMBER 23, 2016

Regardless of your company’s size or industry, focusing on lead quantity over quality is almost always a mistake for the simple reason that the intermediate result (increased lead generation) isn’t properly aligned with the ultimate business goal (gaining new customers). How Lead Scoring Increases Marketing ROI & Sales Productivity.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. It’s hard to tell if things are getting better or worse for new customers vs old customers, because you’re lumping them all together in the data. Customers that converted in the last year that signed-up after only x touches.

Conversion 48

Conversion Retention Acquisition Metrics 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. He will track down emails, verify them to avoid bounces, and log custom fields in your spreadsheet. NOT “ACME Creative Inc.”,

Curation 44

Curation Lead Generation Technical Review Email 44

Mike Michalowicz

JANUARY 18, 2023

Keep these first few factors in mind before creating a marketing strategy: Where to start – nurturing small business customer and client relationships. Know your customer. We all love the bottom line, but if you want to build a sustainable small business, we can’t simply process customers through a sales cycle.

Marketing 60

Marketing Differentiation Small Business Sales Cycle 60

ConversionXL

JUNE 14, 2021

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). The basics are important (e.g.,

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. .” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ].

Demand 91

Demand Lead Generation PPC Leadership 91

Up and Running

AUGUST 19, 2015

Over the years, I have come to operate under a simple framework of three essential questions that can and will help you clarify your value, target the right buyers, and give you an understanding of how to reach those buyers in a meaningful way. I’ll repeat that: Not everyone is your customer, and usually for various reasons.

Small Business 60

Small Business Audience Exit Strategy Sales Cycle 60

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 22, 2018

To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. To reframe marketing as an investment rather than a cost center, we must connect all the dots to revenue—but it’s hard to do without the right tools and models to get started. form fills).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Interviewing your customers can reveal the priorities they’re aware of. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. For us, that priority was the sales pipeline.

PR 120

PR B2B Lean Audience 120

ConversionXL

DECEMBER 8, 2015

In other words, swinging for the fences with some innovative tests, trying to change customer behavior/experience to increase conversions. A very large customer I worked with had a very strong inverse correlation between the pages a user viewed and the revenue they spent (more pages meant more money).

Conversion 48

Conversion Analytics Matching Cost 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. 16 comments: BdH.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. . #

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. No, the first 2% is more valuable in terms of revenue. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.” See you next year.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 8, 2019

The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. You can establish an initial connection while potential customers cook, clean, or drive to work. What 99 Experts Think about Topic X”).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131