Startup Professionals Musings

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 369
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Revenue 263
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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. High customer loyalty and high team passion.

Revenue 434
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5 Strategies To Thrive In Customer-Driven Disruption

Startup Professionals Musings

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 136
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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. It always reduces risk to plan your business first.

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. MySpace, for example, boomed after launch for five years without a revenue model. Even the popular Snapchat is still struggling to generate revenue and profit.

Revenue 297