Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. One of the problems they run into is building a web site.

Lean 333

Lean Web Coder Business Model 333

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

JANUARY 22, 2023

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Startup 335

Startup Social Media Metrics Viral 335

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Content goes global (of Maker Studios 4.4

Video 339

Video Technical Review Distribution Aggregator 339

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 7- Improve customer experience.

Social Media 119

Social Media Entrepreneur Retention Finance 119

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. billion searches per day and 1.2 trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

APRIL 12, 2018

Consumer value Once Jamie realized that he could not only sell tens of millions of dollars of home security cameras he also realized that he could get customers to sign up for a monthly subscription to keep the videos in storage in the cloud and review them after the fact. it was a personal mission. so he went on.

Security 247

Security Los Angeles Silicon Valley Video 247

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Up and Running

JANUARY 14, 2022

Our major challenge was how do we compete with companies that have billion-dollar valuations, millions in investor funding, and millions in revenue? Our answer was simple– SEO (search engine optimization). made it more difficult to gain the trust of potential customers. Established competitors.

SEO 104

SEO Software Review Search Acquisition 104

Startup Professionals Musings

SEPTEMBER 28, 2012

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

Duct Tape Marketing

MARCH 21, 2024

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! So search engine result pages. They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider. Entertainment though sometimes goes viral.

SEO 65

SEO Technical Review Viral Video 65

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The opportunity to transact at the point of purchase increases the sheer number of revenue opportunities.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. That’s a mistake.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

reidhoffman.org

NOVEMBER 12, 2013

we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Because unlike Google search or other means, it involves people you already trust. We are the leader in the professional domain with viral growth. Investors see a lot of pitches.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

NOVEMBER 25, 2020

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Our top-of-funnel strategy is to create content that will engage with the most potential customers.

Channel 129

Channel Metrics Algorithm Video 129

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless. We can’t connect analytics data to our real-life customers.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

View from Seed

MARCH 22, 2016

Even if you’re in the pre-revenue, pre-seed or seed stage, there are still ways to get on a reporter’s radar. A business publication may care less about the technical nuances, but you can bet they’ll want to hear about your numbers and your strategy for raising revenue. This one is tricker in the pre-revenue stage.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Viral 191

Viral Web Naming Internet 191

The Startup Magazine

AUGUST 27, 2021

Entrepreneurs and venture capitalists are bedazzled by the growth and tempted into the industry in search of massive future profitability. And with barriers to entry so low, a brand can easily find itself eclipsed by a suddenly viral brand. It is the sum total of your customer’s perception of your brand.

eCommerce 165

eCommerce Viral Customer Demand 165

Startup Professionals Musings

SEPTEMBER 25, 2010

Customers go there to check on the details of your offerings, investors look there to check out your management and sales approach, partners go there to see how they might fit, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Marty Zwilling.

Customer 225

Customer Viral Web Small Business 225

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Startup Magazine

JUNE 6, 2021

Come up with a list of things you’re passionate about and use a tool like Keywords Everywhere to see what shows up in the Google search results. It will also contribute to establishing a line of communication with your target audience that improves your chance of building a meaningful relationship with your customers. Conclusion.

Social Media 173

Social Media Audience Affiliate Startup 173

crowdSPRING Blog

NOVEMBER 15, 2012

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] – [link]. How ‘Gamification’ Can Make Your Customer Service Worse | Wired – [link]. 10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] – [link]. Can enterprise SaaS products be viral? Vlaskovits – [link].

Social Media 102

Social Media Small Business Design Media 102

YoungUpstarts

NOVEMBER 6, 2019

Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Current Customers.

Channel 165

Channel PPC Marketing SEO 165

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. SEO Paid Search Search Marketing. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. ClickZ.asia.

Social Media 86

Social Media Media B2C New York 86