ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. Throughout user reviews for both products, definitions of “easy” and “hard” varied.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

The Next Web

DECEMBER 12, 2013

When you travel, you are constantly on the go, so being connected to your mobile device might be your only digital lens into the world,” says Shaun Modi , designer at Airbnb. By focusing on designing our internal culture, it seamlessly translates to the experience we create, both online and offline. “By It all starts with culture.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.

Software Review 66

Software Review Metrics Valuation Technical Review 66

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). SaaS 13 Index Valuation.

Software Review 48

Software Review Viral Media Marketing 48

ConversionXL

APRIL 3, 2018

Find agreement on a common definition. Work hard to define meaningful product metrics – enabler of team success. Understand: funnel analyis to identify opportunities – 75K people / day werent able to login because of a bad login screen design. Dropbox: first achieved growth through virality. Have a vision. .

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. We care about bottom-lines, not vanity metrics. “Shares = meh. .”

SEO 163

SEO Metrics Social Media Audience 163

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you get the think , you can definitely go out and create your own list of the critical few.

Metrics 155

Metrics Marketing Analytics Channel 155

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Cracking the Code

JANUARY 16, 2012

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

AUGUST 3, 2011

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 67

Software Review Europe Technical Review Search 67

Cracking the Code

FEBRUARY 23, 2011

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 101

Software Review Technical Review Valuation Europe 101

Up and Running

MAY 23, 2016

I used a freelance web designer and I only created the core functions to create, send, and manage invoices. Our biggest differentiator has really been our design, from the ease of use to our playful tone.”. Branding isn’t only a design-oriented initiative. The Definitive Guide to Building a Brand.

Software Review 74

Software Review Software Delaware Forecast 74

conversionxl.com

FEBRUARY 4, 2014

All of this is to inform a landing page design that’s in-line with your target market expectations which plays a huge role in reducing the amount of friction it takes for them to convert. Landing page design isn’t a game where you flex your own aesthetic prowess. Step 1 – Set Up Actionable Analytics. image source. image source.

Analytics 98

Analytics Software Review Conversion Video 98

Cracking the Code

NOVEMBER 7, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 59

Software Review Technical Review Europe Cloud 59

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K In the article, Andrew describes growth hackers as a cross between marketers and coders. . “Growth hackers have a passion for tracking and moving a metric. Startups are designed for astronomical growth.

Retention 48

Retention Metrics Acquisition Conversion 48

Cracking the Code

DECEMBER 1, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

FEBRUARY 24, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Stories like these are what has led me to this definition of progress for a startup: validated learning about customers.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. Aug-15: Head of Sales (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

OCTOBER 11, 2009

Now they first had to go through a ritual that involved complex math, reached no definite outcome, and then proceeded to have a battle of opinions anyway! Every experiment has to be evaluated based on a single standard report of 5-10 (no more) key metrics. To their surprise, the metrics didn’t move at all.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. What I knew that many didn’t was that a combination of curiosity and a viral game mechanic would slowly get to a million people, at which point the network becomes valuable. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. iubenda blog.

Viral 47

Viral Bootstrapping Email Web 47

Cracking the Code

JANUARY 14, 2010

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). SaaS business metrics: why are they different?

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

MAY 25, 2010

10 Things Every CEO Needs to Know About Product Design" unveiled at the Bessemer Annual Cloud CEO Conference. Unveiling of the "10 Things Every CEO Needs to Know About Product Design" The best rated session of the day was the presentation by Jason Putorti on product design. Labels: design , internet , sales and marketing.

Software Review 74

Software Review Cloud IPO Jordan 74

The Next Web

MAY 5, 2013

Startups are designed for astronomical growth. Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? .”

Marketing 165

Marketing Viral SEO Analytics 165

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. To that end, companies will offer enterprise-ready software that comes with additional features, services and support.

France 77

France Marketing Social Media Startup 77

Cracking the Code

NOVEMBER 10, 2009

By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful Cloud business (more.) SaaS companies use different metrics to calculate renewals. Note: high CAC ratio means high productiviy (see blog post for definition). Design courtesy of Ashley Cecil.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

mashable.com

MAY 24, 2011

Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Sourcebits offers design and development services for iPhone , Android and more. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Follow Sourcebits on Twitter for recent news and updates.

Mobile 90

Mobile Web Social Media Software Review 90

Cracking the Code

JANUARY 7, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 8, 2009

Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 9, 2009

However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Note: high CAC ratio means high productiviy (see blog post for definition). SaaS business metrics: why are they different? SaaS 13 Index Valuation.

Software Review 48

Software Review Technical Review Cloud Europe 48