Remove Design Remove Metrics Remove PR Remove Salary
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.

Metrics 165
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

It’s a great tool for companies to introduce a new brand and test product-market-fit in an early, low-risk environment; cultivate a group of early adopters who become product evangelists and provide crucial feedback and support; get early customer feedback on product concept and design and build brand equity for a product.

Campaign 145
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10 Things for Startups to Do in August While Everyone Else is on Vacation

This is going to be BIG.

First off, I couldn't actually afford to go anywhere on a startup salary. Get your PR pitches out. Get a designer to class up all your materials. I'm stunned at how few entrepreneurs take the time to get a graphic designer to do their pitch deck for them. Second, there was way too much to do. Where should you be speaking?

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How To Start A Startup – For Busy People

YoungUpstarts

Pay attention to your metrics, because a company will build what the CEO measures. For example, if someone asks you for a salary raise, think how the other team members will feel if you give that raise and other team members miss out. Lecture 17: How To Design Hardware Products. Sam Altman, President, Y Combinator.

Cofounder 100
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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

It’s also the reason why NPS is a board-level metric—happy customers stay with giffgaff even without the contractual obligation. This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. I have just finished designing a SaaS comp plan and my thinking is very similar. However, it does not mention whether there is a base salary associated with the plan and if so what it is. Is there a base salary? at 11:17 AM.