YoungUpstarts

DECEMBER 15, 2019

While it might not be easy to start conceptualizing a new product, there are plenty of benefits to doing so. In this post, you’ll learn the pros of developing new products to make your business more successful. New product development refers to the process of creating a new product, either tangible or intangible, or both.

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Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. a roadmap for how to get to Product/Market Fit." Theory of market types.

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ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

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Both Sides of the Table

MAY 26, 2011

They over think the decision framework. And just as my gut feel about the likely success of startups is often determined by looking at their velocity of product development and market progress of their product, so too is recruiting a factor in my assessment. Check your legal framework. Be open and productive.

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Steve Blank

MARCH 3, 2015

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Seeing Is Believing. The Business Plan is Dead.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

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Startup Lessons Learned

APRIL 29, 2013

Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme. For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.

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Both Sides of the Table

DECEMBER 3, 2009

So I thought I’d try to lay out a framework for how you should think about it as many you will inevitably be faced with this experience. When they promise to help you with marketing, sales, distribution, integrated product development, etc. And I had 2 “strategic&# investors in my first company.

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YoungUpstarts

JULY 22, 2020

Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile product development. These frameworks show us how to start working from a small amount of information, learn quickly, and iterate often. With this complete, you can move forward quickly from an informed position.

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Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” The Growth Manager is the catcher and champion for product requests from outside the growth team.

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Gregg Fraley, Author of Jack's Notebook

AUGUST 12, 2021

Many have fine-tuned frameworks with a high level of sophistication. However, elaborate innovation frameworks slow things down. In general “insight development” (finding opportunities to grow) is something that should not be purely intuitive. A Practical Solution for Medium Sized Companies to Grow. That lowers risk.

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crowdSPRING Blog

MARCH 11, 2019

You’ve got to develop a higher-level understanding of your business and the context in which it operates. A SWOT analysis is a strategic planning framework used to take a big-picture look at the internal and external factors impacting your brand and business. customer support, marketing, sales, fulfillment,etc.).

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ConversionXL

JANUARY 24, 2017

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Image Source. And that expands the skills that optimisers need.

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SVPG

NOVEMBER 22, 2013

But one of the real advantages from a product point of view is that there’s no legacy to drag along, there’s no revenue to preserve, and there’s no reputation to safeguard. However, once your product develops to the point that it can sustain a viable business (congratulations!), Protect Employees and Customers.

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ConversionXL

APRIL 17, 2019

As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. You can use proven frameworks, like the Jobs-to-Be-Done (JTBD) approach. The Jobs-to-Be-Done framework is an effective approach. How deceptively simple?

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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ConversionXL

AUGUST 30, 2018

It slows product development. According to that same NNG research: Ecommerce sites can expect to double their sales. For web-based products, user research can deliver quantitative measurement of on-site user behavior and qualitative insights from open-ended surveys and user recordings. It costs money. It has no clear ROI.

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ConversionXL

JUNE 14, 2021

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. They developed features with their specific audience in mind. Let them know it’s not a thinly-veiled sales call.

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Software Review Audience Differentiation Framework 158

Steve Blank

OCTOBER 25, 2022

The consulting firm suggested that they organize these 15 topic areas as a matrix organization, and the ballroom was filled with several hundred people from across their company – action groups and subgroups with people from across the company: engineering, manufacturing, market analysis and collection, distribution channels, and sales.

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Both Sides of the Table

FEBRUARY 17, 2011

A year ago I blogged about one of my most common mantras that applies to sales, biz dev & fund raising alike: “ Time is the Enemy of all Deals.&#. I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. Sometimes this pays off, other times it doesn’t.

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Austin Startup

NOVEMBER 30, 2017

My primary mission was to learn from the impressive entrepreneurial ecosystem in Austin and draw lessons for developing the entrepreneurship education program for Beetroot Academy. This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers , and competencies.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. 2) B2B startups have high margins.

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Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

YoungUpstarts

APRIL 14, 2014

Not too long ago, German software giant SAP blew up the management framework for its 20,000-person development department and replaced it with “mini-teams” of roughly 10 people. As a result, product development time was cut nearly in half in a three-year period.

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ConversionXL

SEPTEMBER 20, 2016

According to Wikipedia , empathic design is “a user-centered design approach that pays attention to the user’s feelings toward a product.”. It’s actually a technique developed by German firm, Nymphenburg Group. Because of its formative nature, empathic design can be used in product innovation and development as well.

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Duct Tape Marketing

SEPTEMBER 4, 2015

You ship the magic email and wait, but the sales fall short of your goals. I know what it’s like to spend an entire weekend clicking the refresh button begging for at least one new sale. Step one is getting your sales emails opened. Next stop, the sales page. How to Improve Your Sales Page Conversions.

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Duct Tape Marketing

SEPTEMBER 4, 2015

You ship the magic email and wait, but the sales fall short of your goals. I know what it’s like to spend an entire weekend clicking the refresh button begging for at least one new sale. Step one is getting your sales emails opened. Next stop, the sales page. How to Improve Your Sales Page Conversions.

Email 28

Email Conversion Marketing Curation 28

Duct Tape Marketing

JANUARY 30, 2015

By tracking leads as they move through the funnel, you can deliver more targeted content that expedites the sales process. It uses the framework from successful posts to guide editorial decisions and produce content that converts. Content marketing is a powerful way to increase brand awareness and drive sales.

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Startup Lessons Learned

JANUARY 30, 2018

We just need to give them tools, frameworks, and right encouragement. They take on many priorities—for example, working on 3 product development projects simultaneously—and then work hard to accomplish all of them, which means they cannot go all in and obsess over a few things. “Do

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www.quora.com

JANUARY 16, 2011

" Web Development Startups Solo Founders I am a creative guy with a startup idea. Where is the best place to find a rockstar developer to bring it to life? " => I have not bothered to put up a landing page, survey to test customer demand, or done any customer development whatsoever. Rockstar v.

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Gregg Fraley, Author of Jack's Notebook

MAY 22, 2019

Companies are investing in innovation training, mostly learning frameworks like Lean, Agile, or Design Thinking. Nearly all that training is for dedicated innovation teams , or employees who are focused on new product development. Engaged support for strategic and tactical innovation initiatives developed by others.

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www.kalzumeus.com

FEBRUARY 6, 2013

Patrick McKenzie (patio11) blogs on software development, marketing, and general business topics. Other startups don’t but, like the Rails community, may one day find themselves asking What Do We Do When Apocalyptically Bad Things Happen On Our Framework of Choice? Greatest Hits. Standing Invitation. Posted on January 31, 2013.

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Security Software Review Ruby Startup 101

ConversionXL

JUNE 17, 2014

If you want to skip ahead to the new social media marketing framework, you can do so by clicking here. Now, like I said earlier, I believe the cost of entry to social media marketing is knowing how to write compelling headlines & develop engaging content worth your viewers time. Unfiltered Market Feedback. Idea Validation. &

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ConversionXL

JUNE 17, 2014

If you want to skip ahead to the new social media marketing framework by clicking here. Now, like I said earlier, I believe the cost of entry to social media marketing is knowing how to write compelling headlines & develop engaging content worth your viewers time. Part 2 – Developing A Smarter Social Media Strategy.

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ConversionXL

JUNE 17, 2014

If you want to skip ahead to the new social media marketing framework by clicking here. Now, like I said earlier, I believe the cost of entry to social media marketing is knowing how to write compelling headlines & develop engaging content worth your viewers time. Part 2 – Developing A Smarter Social Media Strategy.

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