Both Sides of the Table

DECEMBER 27, 2011

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. So your Q1 results will be $180,000 less profitable than if you hadn’t hired them. Hiring more people isn’t always the right answer.

Startup 418

Startup Revenue Technical Review Flash 418

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. Either you haven’t hired great talent, or you have but you’re disempowering them.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

NOVEMBER 13, 2017

Hiring and retention in such a context can then move away from ‘fit’ to the actual culture with an ‘addition’ to the aspired culture in order to celebrate diversity and more importantly add to the company’s reputation and attractiveness. Reconsidering cultural ‘fit’ in the hiring process. Embedding a diversity.

Framework 184

Framework Government Retention Hiring 184

ConversionXL

APRIL 18, 2017

If you have to sell them the idea that they should do CRO and that they should hire you, there’s way more friction. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Differentiation is hard. If there’s no difference, why should they hire you?

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): And so they go out and they hire a designer and they build one, and then they, they say to themselves, well, this doesn't do anything for us. We'll go beyond sales to retention referral. Next one is core message. Do you even have one? Does it produce any results?

Marketing 55

Marketing Artificial Inteligence Retention Audio 55

Duct Tape Marketing

JULY 26, 2023

Does it differentiate you from your competitors? (04:55): And so they go out and they hire a designer and they build one, and then they, they say to themselves, well, this doesn't do anything for us. We'll go beyond sales to retention referral. Next one is core message. Do you even have one? Does it produce any results?

Marketing 43

Marketing Artificial Inteligence Retention Audio 43

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] It just simply is a recognition that if you want to stand out, differentiate your business, you have to tell people here's who I help. And here's who I don't help.

SMS 89

SMS Retention Metrics Networking 89

ConversionXL

FEBRUARY 9, 2016

September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed.

Retention 48

Retention Metrics Acquisition Conversion 48

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

VC Cafe

SEPTEMBER 6, 2023

Build a strong team – this sounds obvious, but is especially important at the early stage, where there are less metrics or revenue to assess the attractiveness of your company to investors. What roles will you need to hire? Do you have the skills in house to do UA/ retention? Think about innovation and differentiation.

Founder 78

Founder Generative AI Early Stage Venture Capital 78

Startup Lessons Learned

JUNE 22, 2009

Leading up to a pivot, each cycle, despite our best efforts, the metrics werent good enough. Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. I was stuck between a rock and a hard place. It was painful.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

YoungUpstarts

DECEMBER 4, 2018

Plenty of research shows that hiring and promoting with equality in mind, especially at the top, is critical for company success for a number of reasons. In order to be effective, equality must be a meaningful part of the culture, not just a metric. This aids tremendously with our employee recruiting and retention strategy.

Retention 113

Retention Employee Agile Differentiation 113

www.rocketwatcher.com

DECEMBER 5, 2011

Differentiated – Have a look at other companies in and around the space you will be playing in. She just missed "hire a name-nerd like @denvan" ;c{)} RT @aprildunford: How to Name A Startup [link]. Why Your Startup Shouldn't Hire a Marketer from Microsoft 139 comment(s). customer retention.

Naming 41

Naming Startup Product Name Framework 41

ConversionXL

JULY 11, 2016

Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Mature your metrics.

PPC 48

PPC Analytics Video Non-Compete 48