Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

Silicon Valley 157

Silicon Valley Marketing RSS California 157

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. Competitor X is doing Y.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. And it’s not just a CRO problem – it is a marketing-wide phenomenon.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

APRIL 18, 2019

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. How Google (and others) define search intent.

Search 126

Search Aggregator New York SEO 126

Both Sides of the Table

DECEMBER 26, 2010

Because if you’re truly that early / novel there’s a good chance that you’re too early and will spend lots of time / money educating the market. which features do you believe your customers care about and where you’re try to differentiate? Remember: being too early is the same as being wrong.

Hockey Stick 313

Hockey Stick Differentiation AJAX Vertical 313

ConversionXL

JANUARY 16, 2014

Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. Don’t think of your marketing channels as a way to un-creatively pitch – nobody cares about that. Shipping Costs.

Software Review 117

Software Review Social Media Vertical Algorithm 117

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Market share.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

Start Up Blog

APRIL 29, 2013

Startups are lucky that they can’t afford research, so they test in market and land upon on ideas that would never fly based on what we think or what focus groups would respond with. Given technology is becoming the major form of market access – it should now be viewed in the same realm as access to medicine and education.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Hippoland

APRIL 3, 2016

It’s super annoying when investors say your market size is small. So, you do all this extra research – you look for Gartner’s excerpts and articles about projected market sizes, etc, and you come back with research to argue that your market is much bigger. Unfortunately, it’s ineffective.

Differentiation 48

Differentiation Marketing Vertical Software 48

Hearpreneur

NOVEMBER 20, 2022

Thanks to Cassandra Shuck, Tola Marketing & Creative ! #2- Customers will order from a specific vertical only so often, so we started thinking like our audience to address their expanding needs and keep them engaged and doing business with us. 2- Being able to help others. Photo Credit: Kate Rech. Photo Credit: Wendy Weinberger.

Entrepreneur 69

Entrepreneur Asia LLC Community 69

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Lead generation marketers capitalize on the interest demand generation creates. Demand generation is about creating demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Next Web

NOVEMBER 26, 2013

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. You don’t need a master’s degree in marketing to understand that quality customer service is crucial to the long-term success of your business. This post was originally published on Jumplead. . Stand out amongst competitors.

Vertical 151

Vertical Social Media Programming Matching 151

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). It’s a different market and you need to connect with the people who already have a burning need. The reason is that, that all you’re doing is making the market smaller for yourself. Jason: Well wait a minute.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

crowdSPRING Blog

DECEMBER 13, 2018

Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. brand awareness – the ability of customers to identify a brand in a crowded market. Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand. Conduct market research and perform a competitor analysis.

Marketing 162

Marketing Charlotte Naming Design 162

mashable.com

OCTOBER 11, 2011

Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. ” Be sure to differentiate your company from ones that the journalist has already covered, however.

PR 103

PR Startup Social Media Technical Review 103

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. Choose a campaign that matches your objective. TikTok’s biggest unique selling proposition (USP) is its uniqueness.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

SEPTEMBER 17, 2021

We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market. They are more aware of marketing gimmicks than ever before. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. ” That’s a result.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. Or, at the very least, narrowly targeted verticals.). Image source ).

PPC 131

PPC Campaign Marketing Sales Cycle 131

pandodaily.com

JULY 18, 2012

Fab’s differentiator is taste and you don’t develop taste overnight, the two argue. ”We’ve been successful, because we’re not kids,” Shellhammer said. The match-up of meaty pieces and the ticker seems to be working, at least for me. That’s the beauty of a great content business. Brad Nickel.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

Reid Hoffman

SEPTEMBER 8, 2020

Whether you’re pivoting in the early days because you haven’t yet found product-market fit, or you’re pivoting by reinventing yourself later on, all companies – if they’re going to become and stay successful – are going to have to pivot. But achieving initial product-market fit isn’t enough; you also need to achieve scale product-market fit.

Startup 36

Startup Silicon Valley Business Model Mobile 36

VC Cafe

JULY 6, 2010

Our system is managed by a patent-pending combination of distributed, grid and peer to peer technologies along with sophisticated analytic algorithms to do the smart matching beween your media and the device. VC Cafe: What would you say are your killer differentiators? Media discovery will be a huge market. It takes time.

Media 84

Media Management API HTML 84

ConversionXL

OCTOBER 21, 2016

Also, notice how the open tab matches the background color of the container, and the other buttons are darker. they match the prototype). You could match with all the “you should use it” rules and find that it doesn’t work for your audience. Tabs generally follow numerous different styling guidelines.

Architecture 48

Architecture Canada AJAX Matching 48

ConversionXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Designing an effective ad that resonates with your audience and achieves your marketing goals is more challenging. Make sure they get used across the company

eCommerce 102

eCommerce Audience Differentiation Campaign 102