Hunter Walker

OCTOBER 31, 2020

Maybe it’s statistical analysis, growth marketing, or deck making. All of these areas require real understanding of core underlying technology, not just pattern matching against a business model applied to a vertical. You’ve got some operational superpower. Synthetic bio. Blockchain. Climate sustainability.

North Carolina 91

North Carolina Hiring Angel Investor Technical Review 91

Hearpreneur

JANUARY 28, 2022

My business name is too obvious as it matches our services. However, there are many competitors in this industry providing similar services and have similar names, but I am okay as long as it serves the purpose and is being recognized in the market well enough. Our logo uses the @ symbol which is ubiquitous in digital marketing.

Naming 150

Naming Entrepreneur Jordan Merger 150

abovethecrowd.com

NOVEMBER 13, 2012

Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. A true marketplace needs natural pull on both the consumer and supplier side of the market. Friction of Supplier Sign-Up.

Aggregator 101

Aggregator Marketing Software Review North America 101

YoungUpstarts

JUNE 5, 2012

“I think there’s still many opportunities in this vertical in South East Asia and it’s one that takes on multiple forms – local shopping, local eating, local jobs,” muses Yongfook. ” “The third is a secret, but it addresses a huge market with only one major incumbent.”

Singapore 200

Singapore Aggregator Technical Review Database 200

Austin Startup

FEBRUARY 23, 2020

Syndio has over 60 enterprise customers including Nordstrom, Match Group, Target, Adobe and PagerDuty and already more than 1.3 We also aim to educate the market that these are two different problems. Match Group, Adobe, Salesforce and others have proactively come forward with pay parity commitments and results.

Technical Review 62

Technical Review Seattle Elevator Pitch Equity 62

Both Sides of the Table

MARCH 5, 2010

This was in large part due to the marketing efforts of Jason that created a great top end of the funnel (100+ companies applied) and the herculean efforts of Tyler Crowley who spent days going through all of the submissions and serving up 5 very interesting companies. Tags: Tech Market Analysis VC Industry.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

Transformify

JULY 4, 2018

Advantages: An end-to-end solution including candidate sourcing, candidate matching algorithms, building shortlists, interviews, billing, self-billing and payments. iii) Candidate matching algorithms. (iv) viii) Market Entry Pack. (ix) What about the number of matching skills and salary expectations? USD 65 - USD 94.

Technical Review 40

Technical Review Software Review Database Algorithm 40

The Next Web

JANUARY 23, 2014

She previously served as the Chief Product Officer and Chief Marketing Officer at Smule , where she remains an advisor to the Board of Directors. Marketing is often treated as a bad word in Silicon Valley. But the truth is that many of the best products are created by marketing geniuses. Prerna Gupta is an author and futurist.

Product 147

Product Elevator Pitch Silicon Valley Vertical 147

Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.

Silicon Valley 146

Silicon Valley Marketing RSS California 146

Berkonomics

JANUARY 3, 2013

Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. We immediately recall the razor and blade analogy to illustrate the point when planning product development and release.

Revenue 79

Revenue Software Review Vertical Valuation 79

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. Another great use of content advertising can be found in email marketing.

Advertising 131

Advertising Cost Customer PR 131

The Startup Magazine

NOVEMBER 25, 2019

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Make sure your digitally native vertical business is smart and secure, by getting the right ecommerce platform.

eCommerce 135

eCommerce Analytics Security Churn Rate 135

The Startup Magazine

JUNE 2, 2022

Vertical banners placed on sidebars are known as skyscrapers. . With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . If a banner is horizontal, it’s technically known as a leaderboard.

Advertising 158

Advertising Clickthrough Campaign Social Media 158

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. This number increased by 27.1% in 2013 to 1.43 Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Hunter Walker

MAY 4, 2014

There are good opportunities on your plate which don’t exactly fit in the markets you thought you’d be focused. Obviously too early to understand whether our changes made sense but we felt like they were appropriate based on market feedback and our goals in working with the best entrepreneurs. Chasing Hot Markets.

Software Review 100

Software Review Vertical Seed Stage Portfolio 100

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. And it’s not just a CRO problem – it is a marketing-wide phenomenon.

SEO 131

SEO Analytics Conversion Search 131

The Startup Magazine

OCTOBER 14, 2021

TSM: Describe Taxfyle’s product or service in 10 words or less: Richard: Taxfyle is a Service-with-a-Software company that matches taxpayers with licensed CPAs and Enrolled Agents. We’re aiming to bring that boost in productivity and cost-efficiency both to CPA firms and other professional services firms in other verticals (i.e.

CPA 172

CPA Founder Vertical Cofounder 172

Up and Running

AUGUST 6, 2019

How it plays out in your head: No market research , yet six months down the line, you’re featured on the cover of Forbes with the headline calling you the “latest czar of the restaurant industry.”. Is the restaurant located in an area that is convenient for your target market? You recruit that marketing agency with the fancy name.

Technical Review 86

Technical Review SBA Merger Customer 86

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. And it’s not just a CRO problem—it’s a marketing-wide phenomenon. Competitor X is doing Y. reviews, trust).

SEO 126

SEO Conversion Analytics Design 126

Transformify

APRIL 21, 2017

Because everyone in our network has been through a rigorous screening process first, and then gets matched to a project by someone who knows them, knows their work, and spends time to understand the business and the problem we’re being asked to solve, we have a 98 percent success rate. What do you see in the future of the jobs market?

Technical Review 40

Technical Review Silicon Valley Software Review Cofounder 40

ConversionXL

JANUARY 16, 2014

Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. Don’t think of your marketing channels as a way to un-creatively pitch – nobody cares about that. Shipping Costs.

Software Review 117

Software Review Social Media Vertical Algorithm 117

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Market share.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. what Market Type is your startup? The next thing you need to do is match your sales team with your market type.

Technology 140

Technology Silicon Valley Fractional VPE Part-Time VPE 140

ConversionXL

APRIL 18, 2019

A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. How Google (and others) define search intent.

Search 126

Search Aggregator New York SEO 126

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

Customer Development 229

Customer Development Developer Customer Silicon Valley 229

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. In all, the Impact Matrix contains 46 of the most commonly used business metrics – with an emphasis on sales and marketing. You can see the company’s marketing strategy spans television and other offline advertising, including retail.

Analytics 93

Analytics Framework Metrics Algorithm 93

Genuine VC

JANUARY 23, 2012

Brute force a mini-market and expand. Rather than create a broad market at the outset, another approach is to concentrate deeply to create very specific marketplace liquidity and branch out from there. Often this focus can be on a specific geography or vertical. Piggyback off an existing marketplace.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Lead generation marketers capitalize on the interest demand generation creates. Demand generation is about creating demand.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. 5) The customer’s needs don’t match your long term direction. 4) You don’t see any revenue gain past three years.

Customer 204

Customer Silicon Valley RSS California 204

Hippoland

APRIL 3, 2016

It’s super annoying when investors say your market size is small. So, you do all this extra research – you look for Gartner’s excerpts and articles about projected market sizes, etc, and you come back with research to argue that your market is much bigger. Unfortunately, it’s ineffective.

Differentiation 48

Differentiation Marketing Vertical Software 48

Steve Blank

SEPTEMBER 14, 2009

Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. While there was an occasional bad apple, the public markets rewarded companies with revenue growth and sustainable profits.

Silicon Valley 226

Silicon Valley IPO Technical Review Venture Capital 226

Hearpreneur

DECEMBER 11, 2017

Influencer marketing is here and it’s not going anywhere soon. For many brands on a limited budgets, they have turned to leveraging industry influencers as a way to market their products and promote holiday deals. This combination allows us to streamline our process and execute influencer marketing campaigns at scale.

Software 49

Software Marketing Entrepreneur North America 49

Both Sides of the Table

DECEMBER 26, 2010

Because if you’re truly that early / novel there’s a good chance that you’re too early and will spend lots of time / money educating the market. This is the one where you plot yourself on a 2×2 graph along vertical and horizontal dimensions in which you define what the measurements are. Harvey Balls.

Hockey Stick 313

Hockey Stick Differentiation AJAX Vertical 313

Up and Running

FEBRUARY 26, 2021

The user types in specific questions or requests and the algorithm matches them with the most relevant results possible. Start preparing the most relevant content upfront to match its release with seasonal peaks. For example, let’s say you run a marketing agency. Let’s start with keyword research basics.

eCommerce 103

eCommerce SEO Search Engineer 103

Duct Tape Marketing

JUNE 14, 2012

As marketing your business online continues to evolve it’s become essential to look at how you view your online presence in a global, integrated and strategic manner. Each section contains one time actions and actions that you need to return to as part of your daily, weekly or monthly marketing routine. Ernst Vikne via Flickr.

Software Review 74

Software Review Social Network Social Media Analytics 74