Remove Differentiation Remove Naming Remove Sales Remove Vertical
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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

Corey is also the author of ‘Anyone, Not Everyone,’ a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. So Corey, welcome to the show.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. I was in sales and marketing, and Andrea was in operations and dementia care. We just need leads.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? What is an SEO business?

SEO 147
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

eCommerce 129
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand loyalty.

Metrics 157
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Demand Generation: Turning Tactics into Strategy

ConversionXL

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. What is branding? We cover this in detail in Chapter 3 (Brand Identity Research). The basics.

Marketing 162