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Unlocking the Secrets to Premium Pricing in Professional Services

Duct Tape Marketing

Differentiation is key: Standing out in a crowded market isn’t just about being different; it’s about showcasing how your unique approach directly addresses your clients’ pain points. Click on over and give us a review on iTunes, please! I think one of the real keys is differentiation.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Where possible, use endorsements from industry influencers or positive reviews from customers who’ve tested your MVP. Image source. Social proof is a proven way to get people to act.

Product 142
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How to simplify complex decisions by cleaving the facts

A Smart Bear: Startups and Marketing for Geeks

Instead, let’s separate the upside and downside of “building feature X,” and clarify the outcome of those two aspects: UPSIDE: Unique position in the market, leading to new deals won through differentiation. If we do feature X, we earn more deals (through differentiation). lack of copy/paste, poor call experience).

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

To establish why your brand is better than the rest, champion your voice of customer. Combine quantitative research with qualitative research by: Conducting usability testing Reviewing live chat transcripts Interviewing customers one-on-one Running customer surveys. It should also act as a differentiation tool. The result?

Product 102
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Highlights from the 2009 Business of Software Conference

Software By Rob

Business of Software is a conference organized by Neil Davidson and Joel Spolsky , and was held this year in San Francisco. The speaking line-up is a who’s who of software bloggers and authors, including Geoffrey Moore, Paul Graham, Dharmesh Shah and Joel Spolsky. There were several great presentations during the conference.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Find your differentiator through competitive analysis. The format you choose will depend on your audience (i.e.

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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

The steadily climbing revenue and membership numbers also subtly leverage psychological priming , creating the unconscious connection that Memberstack means more members and more revenue. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. Image source.

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