ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Your customers want different things. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

APRIL 17, 2018

Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. On the other hand, if the customer has already gone through the first part of the funnel and purchased a product from you, how can you maintain your relationship to increase retention and even turn your customers into advocates?

SEO 80

SEO eCommerce Analytics Software Review 80

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. If the former, you need large differentiation — more than a feature or two. Sales” is not a dirty word. People don’t value their time.

Restful 202

Restful Founder Revenue Acquisition 202

Duct Tape Marketing

MAY 5, 2022

And that's the idea of retention of internal team members, internal customers, whatever you wanna call them, employees, staff, team members. That's always been true from a, an attraction standpoint for a, a differentiator for your customers is going to be true, certainly for employees. Hey, they like being there now.

Operations 55

Operations Marketing Employee Software Review 55

ConversionXL

APRIL 18, 2017

Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. Differentiation is hard. Of course, you can differentiate in nominal ways: better case studies, better testimonials, slicker landing pages, etc. They’re anal retentive about every little detail that goes into the contract or the proposal.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

Brandanew

NOVEMBER 10, 2015

c) Brand recall: If you use content as a brand retention/ recall tool, then you do need to create engaging content. They usually try to be too formal and impersonal, trying to differentiate themselves from personal blogs. And the reason is simple- you have the products to help you differentiate. You have no social community.

Social Media 100

Social Media Differentiation Community Sales 100

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. As a marketer, your job isn’t to maximize information retention among potential customers.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Businesses looking to expand their reach online should consider setting up an employee advocacy program. Conclusion.

Social Media 117

Social Media Employee Media Programming 117

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. The landing page aggressively differentiates the brand from its competitors. Image source.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

AUGUST 10, 2022

Semrush is an all in one platform that will lighten the load handle SEO, social media, and advertising all in one place, attract new customers, save time and money on marketing and get ahead of the competition. And we're gonna have much higher retention and referral. Handle SEO, social media, and advertising all in one place.

Customer 76

Customer Marketing Social Media Engineer 76

Up and Running

APRIL 6, 2016

Taking the time to carefully select your service offerings will help you to better differentiate your business from your competitors. Wraps and packs used to combat cellulite and reduce water retention. For example, you might decide that you only want to specialize in just a few services instead of offering a wide variety.

Small Business Administration 60

Small Business Administration Hiring Employee Design 60

The Startup Magazine

MAY 8, 2020

Key concepts such as gross margin, cost per purchase, and cost of goods sold (cogs) are covered both conceptually and with real-world examples to ensure maximum retention. While there are many ways to drive traffic to a website (SEO and influencer marketing come to mind) Kevin opts to focus on the traffic source he knows best: Facebook ads.

eCommerce 136

eCommerce Programming Entrepreneur Advertising 136

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future.

Analytics 131

Analytics Marketing Campaign Metrics 131

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. Marketing gurus often refer to it as “differentiation.” You need to be SEO optimized for what your small business does and where you are located. To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts.

Small Business 167

Small Business Marketing PR Social Media 167

abovethecrowd.com

OCTOBER 1, 2013

This is the art of conversion: improve your site’s conversion and you simultaneously increase operating leverage AND increase competitive differentiation – a truly powerful combination. There are also many who believe that site speed positively impacts SEO , and as a result, you have multiple reasons to care about this.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. Cons: For acquisition analysis (think marketing activities like SEO, Paid Search, and Social), KM trails far behind Google Analytics. If you want heat maps, there are other free tools.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 11, 2016

Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Pillars : Content/SEO, Paid, Growth engineering, Referrals. Don’t optimize your landing page, optimize your retention – look at early samples to do so. Top : life-cycle management.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Or Your SEO Changes Are Wrecking Your Conversion Rate?”. The general worry is that SEO is going to screw up CRO, not vice versa.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114