Remove Dilution Remove Hiring Remove Marketing Remove Sales
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The What & Why of Hiring a Great Startup COO

View from Seed

Many startup CEOs hire COOs or launch companies with a co-founder carrying the title. When should founders hire one? So when founders lose focus, they dilute their power and effectiveness, which diffuses the force of their impact. Or will you be fine with a head of marketing or a controller or a sales lead?

Hiring 336
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 81
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How to Configure Your Startup Team

Both Sides of the Table

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. it’s the most expensive dilution you’ll ever face. Don’t hire a homogenous team. Final startup grind from msuster.

Cofounder 388
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How to Keep Your Job As Your Company Grows

Steve Blank

I had joined MIPS Computers, my second semiconductor company , as the VP of marketing and also took on the role of the acting VP of Sales. I worked with engineering to try to find product/market fit ( big endian or little endian ?) The company was going to hire a VP of Marketing. I was devastated.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets.

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Startup Stock Options – Why A Good Deal Has Gone Bad

Steve Blank

Investors bet that by offering prospective hires a stake in the company’s future growth- with a visible time horizon of a payoff – employees would act more like owners and work harder– and that would align employee interests with the investor interests. That made sense.