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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

While all three of our most recent investments built on this foundational idea still remain stealthy, everyone utilizes connected technology to uniquely deliver a service or bundled product. The internet continues the disintermediation of content creation. Empowering Content Creators. The “Internet of Things”.

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Disintermediation–an old story playing out now

The Equity Kicker

Disintermediation is one of the oldest stories of the internet. We’ve seen Betfair cut the middleman out of sports bets for a reasonable chunk of the football and horseracing gambling market in the UK but I can’t think of another large business that has disintermediated a consumer market. access to distribution (i.e.

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What Is a Business Model? Business Models Explained

Up and Running

Customers need to want what you are selling and your product needs to solve a real problem. But, ensuring that your product fits the needs of the market is only one part of starting a successful business. Everything it takes to sell that thing: marketing, distribution, delivering a service, and processing the sale.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The great RockMelt social disintermediation – [link]. Lessons Learned From Helping Over 150 Startups With Marketing Part 1 – [link]. Who’s on first?

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

Primarily because we got our first real everyday access to products and services that used some form of AI to delight us. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. No more theory, we felt it!

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. an ad for a product you left in your cart on another site). And none of this enables marketers to target existing audiences, like cart abandoners. How do you retarget an anonymous user?

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Where are the opportunities for the next venture-scale marketplace business?

Version One Ventures

With that said, here are some opportunities we see for the next generation of large, venture-scale marketplace businesses: Product marketplaces. With Amazon capturing nearly 50% of US e-commerce market , it may seem that there isn’t much room for a new marketplace focused on products. Services marketplaces. B2B marketplaces.