Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

MARCH 29, 2017

Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. via Ecommerce Growth Masterclass). So, to run with what Drew teaches, you could set three key results that, when multiplied together, would double your revenue. The metrics you’ll be using.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

DECEMBER 14, 2016

There are metrics to review. I use Mailchimp for the distribution of weekly newsletters, and for list growth via opt-ins for multiple types of campaigns. Building a list and setting up email templates and campaigns takes time. You have to comply with laws about permission, opting in, and honoring unsubscribe requests.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Does the distribution match your goals?

Analytics 90

Analytics Search SEO Metrics 90

View from Seed

JUNE 30, 2015

Over a third of our investments happen pre-product (so by definition, before PMF), and two-thirds are pre-revenue. For a marketplace or ecommerce business, you need to be doing well north of $5M in annual revenue or GMV to get an A round done. FWIW, at NextView, we invest from inception to strong PMF.

Seed Stage 120

Seed Stage Syndicate Syndication Dilution 120

Startup Professionals Musings

NOVEMBER 24, 2017

In my role as advisor to small businesses, I often hear first-hand the challenges and failures of retail store owners who fear the advantages of online and feel the exodus to eCommerce, led by Amazon and Ebay. Measure your agility by putting metrics on change. Test new things and keep testing in your market for things that work.

Customer 130

Customer eCommerce Non-Compete Technical Review 130

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 13, 2020

For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. Here are a few examples: Ecommerce data. Further, as you’re now using your own data, you can remove revenue from cancelled transactions or returns. Third-party data.

Analytics 85

Analytics Aggregator SQL Cloud 85

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Financial summary : Project your revenue for the first few years. Companies that become a big subset of your revenue are likely strategic alliances, though, which is a later section. Key metrics.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

DECEMBER 13, 2022

Define your target metrics. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Define your website goals.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JUNE 13, 2016

This the most common KPI for an eCommerce shop. Shopping Cart Values / Revenue Per Visitor. Revenue per visitor is another common eCommere KPI, and it’s especially important with certain hypotheses. In that case, the revenue per conversion or per visitor is more relevant than conversion rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

AUGUST 5, 2014

A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. In one line, he couldn’t be clearer as to why you must pay attention to these metrics. plan on implementing this year.

Search 107

Search Design eCommerce Technical Review 107

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? My distribution above is a good starting point. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path. This is exactly why the Page Value metric (in the past called $index value) was created. Pick metrics that matter.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

OCTOBER 29, 2019

You may not realize that ecommerce tracking isn’t working—until you discover that data is missing. Once you have the data, create a sheet (Excel or Google Sheets—doesn’t matter) and merge the transaction IDs and revenue. When auditing Google Analytics, you sometimes find that a site isn’t tracking Enhanced Ecommerce with Events.

Analytics 91

Analytics eCommerce API Revenue 91

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Austin Startup

MARCH 26, 2019

Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

NOVEMBER 14, 2013

Lets say you run an ecommerce store with an average transaction value of $50. Ignore vanity metrics, segment super deep and don’t just rely on built-in reports. Always compare data between segments and distributions. Also, vanity metrics are not insightful. Still not convinced? Let’s play a little game.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 29, 2019

You may not realize that ecommerce tracking isn’t working—until you discover that data is missing. Once you have the data, create a sheet (Excel or Google Sheets—doesn’t matter) and merge the transaction IDs and revenue. When auditing Google Analytics, you sometimes find that a site isn’t tracking Enhanced Ecommerce with Events.

Analytics 49

Analytics eCommerce API Revenue 49

Cracking the Code

MARCH 28, 2022

While the average forward revenue multiple has declined slightly since its February 2020 peak (19x), it’s still higher today than last year at 17x vs 15.8x There’ll also be an increasing range of AI uses-cases, from AI-assisted video and picture editing through to synthetic video and voice, and 3D pictures for ecommerce. in Sept 2020.

Global 62

Global Europe Software Review 62

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. This is a nicely customized data puke for our Ecommerce and Customer Retention team. digital performance. Your insights.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

DECEMBER 2, 2015

Define your target metrics. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JULY 17, 2015

Peep: All right, so on the eCommerce side, lots of different types of pages. On an eCommerce stats side, I have lots of pages, product card, whatever. So you can test for a proxy metric rather than the end goal and you can test faster, but ideally you want to test for a metric that’s really indicative of your bottom line.

Video 48

Video Mobile Conversion Audience 48

ConversionXL

SEPTEMBER 30, 2020

deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

FEBRUARY 7, 2017

Especially if you’re optimizing your site for revenue, you should care about outliers. Though outliers will show up in many analysis situations, for the sake of conversion optimization, you should mostly be concern about tests where you’re optimizing for revenue metrics like Average Order Value or Revenue Per Visitor.

Distribution 48

Distribution Revenue Analytics Metrics 48

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). However, if you look at your metrics as directional, your team can move much faster and spend less time in the weeds.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Revenue vs. Economic Value.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Why Care About Ecommerce UX?

eCommerce 100

eCommerce Mobile Conversion Design 100