Remove Distribution Remove Founder Remove Lean Remove Viral
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.

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How to create a sustainable social media strategy for your startup

The Next Web

Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. As a startup, you’re working with limited resources and a lean business model. With an innovative product in the consumer payment space, the company had viral-ready content.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Want Your Startup To Appear in TechCrunch? Lean Marketing Hacks for Startups

VC Cafe

Danish entrepreneur and Skype funder Morten Lund said it best “any cabdriver in LA is better at marketing (than Israeli founders). Israeli startups interested in more effective “lean marketing”, should learn from Ben Lang , the 20 year old Wunderkind and contributor at TechCrunch, Business Insider and Forbes. Viral Projects.

Lean 162
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Time will tell.

Partner 240
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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

However the Customer Development Model and the Lean Startup work equally well for startups on the web. The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.