Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Paid advertising channels follow the same pattern.
Let's personalize your content