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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The “build” step refers to building a minimal viable product (an MVP.)

Lean 120
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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. The concept of “seed funding” originates from the metaphor of growing a tree, in which the seed represents the initial component required to move forward with developing a business.

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[Review] Customer Sense

YoungUpstarts

Also known as haptics, one’s sense of touch is distributed across one’s skin and mouth (via the cutaneous system) unlike other more focused senses.

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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

For component manufacturers who sell to OEMs or who are at the top of a long distribution chain, a canvas can be completed for each constituent in the distribution chain, including the end-user, as each constituent has its own unique job to get done. Other products used and their functions. 8 steps to define Jobs to Be Done.

Customer 424
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. They adopted an approach we refer to as account-based content —creating articles and guides tailor-made to the needs of a single target account.

B2B 133
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Is Strategic Money an Oxymoron?

Both Sides of the Table

When people refer to a strategic investor they are usually talking about an investor that comes from the industry you serve as opposed to an independent venture capital investor. When they promise to help you with marketing, sales, distribution, integrated product development, etc. it sure is tempting.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

They have a ratings system and build distribution algorithms to best distribute lawn care providers to customers. We also put a lot of effort into testing product communication (emails, SMS, and push notifications) to drive users into our product. How do you determine if one distribution algorithm ‘won’?