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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

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How Smart Assistants Went From Pocket Devices To Managing Offices

YoungUpstarts

Personal assistants are often hired to prepare decisions and information for managers and take care of miscellaneous tasks for busy executives and CEOs — who all earn higher incomes. The post How Smart Assistants Went From Pocket Devices To Managing Offices appeared first on Young Upstarts. The Future of Virtual Assistants.

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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Have them manage their area. For the wrong reasons.

Cofounder 388
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People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

A good early-stage CEO needs to be accessible, to be accountable for producing results and should be establishing the cultural norms of the company through direct leadership at all levels. As a content management system we had lots of write activities and went with Postgres. I’m not a big believer in too much hierarchy.

CTO Hire 308
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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will spend what you raise in the same timeframes whether you raise $1.5 million or $4 million.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

As a very early-stage startup person you’re used to rigorous prioritization on almost all other parts of your business because you likely work closely with product where these choice are natural. The role of marketing in managing pipelines is to do two things 1) fill the top end of the funnel with new “qualified” leads (e.g.

Customer 324
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319