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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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Make The Most Of Your Next VC Pitch By Doing These 10 Things

YoungUpstarts

Among these opportunities, the chance to pitch an investor and secure funding is perhaps the greatest of all — at least in the early stages of your startup career — as it can ultimately determine the long-term fate of your company. VCs want to see that there’s a demand for your product and that you’re able to meet that demand.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. After celebrating success at that level, they often find themselves ill-prepared to move to the next stage, for scaling their business into a high-performing enterprise. Switch your attention from product development to sales.

Mezzanine 368
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6 Ways OKRs Can Help Your Startup Achieve World Domination

YoungUpstarts

The concept is fairly simple: identify an objective — what you want to accomplish — and outline the expected key results — how you will accomplish that objective with clear, measurable and time-related metrics. Use OKRs to establish how company success is measured, establish a metrics-driven culture and track performance progress.

Agile 100
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class product development without having the usual founder / CEO conflicts. Further Reading.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Over my career as a serial entrepreneur I observed that since the late 1990s, no early-stage Silicon Valley investor had used business plans to screen investments. The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today.