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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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Female Founder Interview: Author and Business Leader Martha Razo

The Startup Magazine

As part of The Startup Magazine’s Female Founder Interview series , we interviewed Martha Razo, author of the book, Business Diva: Stories of Women Leading in Business. Martha: Business owners measure their growth by their numbers; revenues, profits, number of employees, the number of locations they own, etc.

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How to split startup equity between startup founders when starting a new business

The Startup Magazine

Equity distribution among co-founders may be a complex procedure while starting any business. How you split founder startup equity can be even harder for a tech startup due to different roles and contributions from the founders. You can utilize a co founder equity calculator to properly divide equity amongst co-founders. .

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8 Questions You Should Ask Before You Join A Startup

Startup Professionals Musings

Every startup founder loves to prompt for questions from investors and potential key team members about their vision, and the huge opportunity that can be had with their disruptive technology. Most founders like to talk about their many months or years of sweat-equity , but cash invested is a stronger commitment.

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Is a Venture Studio Right for You?

Steve Blank

Venture Studios are an “idea factory” with their own employees searching for product/market fit and a repeatable and scalable business model. But these look for founders who have a technical or business model insight and a team. They do the most to de-risk the early stages of a startup. Carlos stirred his coffee.

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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

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8 Red Flags To Evaluate Before Pledging To A Startup

Startup Professionals Musings

Every startup founder loves to prompt for questions from investors and potential key team members about their vision, and the huge opportunity that can be had with their disruptive technology. Most founders like to talk about their many months or years of sweat-equity , but cash invested is a stronger commitment.