Engineer Metrics PR Viral 
Hearpreneur
OCTOBER 25, 2023
Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-
Brandanew
MAY 29, 2015
Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). Is Your Startup Marketing Team Copy-pasting Content? .
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Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
ConversionXL
JANUARY 8, 2018
Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.
Seeing Both Sides
FEBRUARY 9, 2015
Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.
Duct Tape Marketing
MARCH 25, 2016
Unconventional PR. Search Engine Marketing. Search Engine Optimization. Viral Marketing. Engineering as Marketing (e.g. The two metrics you need to determine a channel’s success. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Offline Ads.
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