Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316

Sales Technical Review Matching Hiring 316

Startup Professionals Musings

NOVEMBER 4, 2022

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Rembrandt Communications

JANUARY 3, 2022

But, what about public relations and your 2022 PR Plan? Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. Plus, you can use these clippings in your marketing, hiring and sales efforts. Did you hire someone new recently? • This is just a small list to start your PR Plan thinking process.

PR 130

PR Public Relations Affiliate Advertising 130

Rembrandt Communications

DECEMBER 13, 2021

It’s the latest buzz word… Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank.”. So, what are the benefits of hiring a Fractional PR, CMO, CFO, etc.? So, what are the benefits of hiring a Fractional PR, CMO, CFO, etc.? When you hire an outside consultant like this, you: • Avoid employee hassles.

PR 130

PR Hiring Reputation Employee 130

Rembrandt Communications

NOVEMBER 1, 2021

Public Relations May Be Just What You Need to Catapult Sales! With all of the ramifications of COVID-19 and other stressors going on, your business is probably looking for new ways to generate sales as cost-effectively as possible. Now, many of you may think that “PR” stands for “press release,” but public relations is so much more.

PR 130

PR Public Relations Advertising Media 130

Rembrandt Communications

APRIL 1, 2024

Fresh Ideas And More Spring Sales Await… Spring is here, and it’s time for picnics, hiking, boating, sporting events, concerts, amusement parks, and other fun activities with family and friends. You can’t go anywhere because you are worried about your current sales levels and your business success … Or can you?

Sales 130

Sales Employee Hiring Audience 130

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. After a few months of talking to customers and working with sales, we defined the marketing Mission (our job) as: Help Sales deliver $25 million in sales with a 45% gross margin.

Startup 326

Startup PR Public Relations Channel 326

Startup Professionals Musings

FEBRUARY 9, 2020

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Steve Blank

APRIL 5, 2017

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. How do I sort out what to do?”. with a strategy.

Marketing 315

Marketing Audience Technical Review PR 315

Hearpreneur

JULY 7, 2023

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. Sales skyrocketed. Thanks to Alex McIntosh, Thrive Natural Care ! #3-

PR 109

PR Public Relations Entrepreneur Reputation 109

YoungUpstarts

MAY 4, 2020

If you are not familiar with SEO, hire a search engine optimization expert to ensure that your website and blogs are optimized for search. An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Acquire More Funding.

Social Media 147

Social Media Startup Distribution Public Relations 147

Rembrandt Communications

JULY 1, 2021

Now is the time to create your content strategy and PR prep for the months ahead so you can avoid this nightmare. After all, your marketing and public relations’ (PR) activities are not going to stop just because the sun is calling! 5 Steps to Content Strategy and PR Prep for Summer Fun! So, what do you need to do now?

PR 130

PR Public Relations Campaign Social Media 130

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

Customer 324

Customer PR Marketing Technical Review 324

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Transformify

AUGUST 27, 2017

All of the above is true, but it is also true that many startups have failed because they hired too early, too fast, or fired too late. Many of the points below can be found among the best hiring practices for startups and there is nothing wrong with them in general. Then the hiring begins. Hire full-time employees.

Hiring 64

Hiring Software Review Burn Rate Startup 64

Rembrandt Communications

APRIL 10, 2019

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. PR builds online awareness that can increase new customer leads and sales. That’s where the new Small Business PR Academy comes in.

PR 100

PR Small Business Public Relations Media 100

Rembrandt Communications

APRIL 10, 2019

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. PR builds online awareness that can increase new customer leads and sales. That’s where the new Small Business PR Academy comes in.

PR 100

PR Small Business Public Relations Media 100

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Don’t hire a homogenous team. Your first sales people should be consultative sellers who can fuel evangelical sales. figure out roles.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

ReadWriteStart

JANUARY 24, 2021

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR and SEO handle the same segment , but their approach is different. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing. Increase Brand Awareness.

PR 180

PR SEO Marketing Social Media 180

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.

PR 120

PR B2B Lean Audience 120

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 132

eCommerce Omaha Entrepreneur SEO 132

YoungUpstarts

DECEMBER 7, 2017

My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz. However, having a high top-line sales numbers doesn’t necessarily mean you will hit your goals, or even that your campaign was a success. The biggest driver of success is also the hardest to measure.

Campaign 145

Campaign San Francisco Technical Review Flash 145

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

MARCH 30, 2018

I’ve seen a small retail store triple its business in under 18 months, reaching annual sales goals by Q2 and doubling up on staff with one media introduction. Drive sales. It drives traffic, and, if your website is successful in making an emotional connection with customers, it assists in driving sales. Finally, press releases.

PR 180

PR Public Relations Widget Startup 180

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team. videos, how-tos, infographics, etc.),

B2B 153

B2B Marketing Distribution Curation 153

Rembrandt Communications

JANUARY 22, 2019

Here’s a handy list to improve relationships and sales all year long. How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. As seen in B2B News Network.

PR 113

PR B2B Public Relations Campaign 113

This is going to be BIG.

AUGUST 22, 2012

Who should you hire? Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. Let’s take sales and business development. How are you ever going to get it done?

PR 160

PR Technical Review Seed Stage Design 160

Rembrandt Communications

OCTOBER 8, 2018

As soon as a new tech announcement, hiring/firing spree, big event, or other development occurs, you’ll see the news online. This can mean thousands of dollars in new sales and set you apart from the competition… but only if you are prepared to give a great interview. Need help with your small business PR efforts? Are you ready?

B2B 100

B2B Media Technical Review PR 100

Both Sides of the Table

MARCH 18, 2014

I wrote that the most controversial hire after an A-round is actually an office manager / admin person for the company. My rationale is simply.

Seed Stage 352

Seed Stage Startup Retention PR 352

Rembrandt Communications

JANUARY 22, 2019

Here’s a handy list to improve relationships and sales all year long. How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. As seen in B2B News Network.

PR 100

PR B2B Public Relations Campaign 100

YoungUpstarts

JUNE 8, 2019

For any business that’s either flourishing or just starting to grow, trade shows are such a great opportunity to expand your customer reach, make a few sales, witness a surge in brand awareness, and network with people you may not get a chance to see in everyday life.

Technical Review 113

Technical Review PR Sales Restful 113

Version One Ventures

MAY 23, 2019

And she has just about completed 60 to 140 ( Ada is hiring !). Unlike “traditional” departments such as Engineering, Product, Sales, Marketing, BD, Customer Support/Success, People is a relatively new leadership function. Reviewed performance of BDRs and Sales. Examples: I measure long-term performance of hires based on source.

Part-Time VPE 135

Part-Time VPE Software Review Salary Non-Compete 135

Startup Professionals Musings

FEBRUARY 18, 2018

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.

Startup 150

Startup CTO Hire Sales Leadership 150

Rembrandt Communications

APRIL 1, 2022

You paid for great marketing and PR. After listening to a pitch on how you can be famous, magnify your online presence and significantly boost sales for your business, you hire a big PR firm. Do your media interviews lead to sales, or are you just wasting resources?! What Happens After That Interview?

Media 130

Media PR Public Relations Social Media 130

Both Sides of the Table

MARCH 30, 2011

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them. What did he know?

Development Team Review 374

Development Team Review Technical Review Bulgaria Lean 374

Startup Professionals Musings

JUNE 11, 2014

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245