article thumbnail

[Review] Inbound Marketing

YoungUpstarts

White papers – five to seven page papers that educate marketplace on trends and challenges. This can be anything from requests for demos, downloading of white papers, meeting requests and so on. Finally, successfully inbound marketing is predicated on three steps: a) Hire right people and measure them right.

article thumbnail

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

With today’s Internet instant access to all the latest reports and white papers of industry experts, there is no excuse for not staying current with outside perspectives, to temper your own views. Regularly follow reviews and influencers in your industry. Make it a point to surround yourself with smart people.

Customer 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technology is The Key to ESG Transparency for Nonprofits

Board Effect

ESG Requires Scrutiny The practice of ESG means scrutiny on your own internal procedures: Are you hiring with diversity in mind? That’s where technology in the form of board management software comes in. Once information has been identified, staff will be able to use board management software to input and update metrics.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software. Think about your playbook from the perspective of a new hire. Usage policies. Automated replies.

Campaign 149
article thumbnail

Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

The assets you can protect may include your “core technology&# like source code, hardware designs, architectures, processes, formulas. software, songs, movies, web site content. _. If your product is software, copyright is also used to prevent someone from stealing your software and reselling it as machine and/or source code.)

article thumbnail

Why Governments Don’t Get Startups

Steve Blank

——— I’m getting ready to go overseas to teach , and I’ve spent the last week reviewing several countries’ ambitious attempts to kick-start entrepreneurship. After poring through stacks of reports, white papers and position papers, I’ve come to a couple of conclusions. They hire local employees or family.

article thumbnail

What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Site map indexing: Metadata won’t be able to read your site’s content nor rank it without a site map to index or a schema markup to review. What’s the Difference Between Small Business and Large Enterprise SEO?

SEO 55