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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74
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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Some have labeled this period as irrational exuberance. Then the cycle repeats with a new set of technologies.

Lean 335
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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim. The days of loyalty to a name brand are over, so every company has the same potential to reach out and build relationships with customers.

Customer 211
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Debunking the 6 Biggest Misconceptions About Brand Monitoring

The Startup Magazine

The internet is full of posts that promote misconceived notions and false assumptions about brand monitoring tools and strategies. We have also segregated the facts from the most common false notions about brand monitoring that circulate the internet. Searching for a Brand Name on Search Engines Can Reveal All the Mentions.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.”

Startup 315
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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

Metrics : Website visitor data. Metrics : Keyword data, technical issues, coverage, sitemaps, mobile usability, schema, core web vitals. Metrics : Domain analysis, traffic, keyword, backlinks, technical issues, content marketing tools, social media poster and tracker, competitor auditing, ad tracking, and analysis. Cost: Free.

SEO 85
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ESADE Business School Commencement Speech

Steve Blank

I’m sure many of you have heard his name. Just look at the disruptive challenges that businesses face today– globalization, China as a manufacturer, China as a consumer, the Internet, and a steady stream of new startups. Let’s start with Joseph Schumpter. Schumpter was an economist who taught at Harvard in the 1930’s and 40’s.