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Common B2B Challenges and How To Solve Them

ConversionXL

One of the most common challenges we’ve seen is transferring the contacts of people who downloaded the ebook or any gated content to sales. The data can be collected from IP-identification tools like Leadfeeder (we’ll cover it later), LinkedIn and marketing automation like Hubspot or ActiveCampaign.

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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

You have already established a direct connection to the CEO and have earned the right to contact her on an as-needed basis. No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. When you’re passed down the organization this isn’t an issue.

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Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

This week we contacted royalty licensing expert, the well-respected Arthur Lipper, asking the magic question. Email readers, continue here…] Arthur: This is a matter between the owner of your IP (you) and the would-be user of your IP. I asked him five important questions, which he answered, and I’ve summarized below.

IP 54
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Should I license my IP, sell a royalty stream, or just produce products?

Berkonomics

This week we contacted royalty licensing expert, the well-respected Arthur Lipper, asking the magic question. Email readers, continue here…] Arthur: This is a matter between the owner of your IP (you) and the would-be user of your IP. I asked him five important questions, which he answered, and I’ve summarized below.

IP 48
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How The New General Data Protection Regulation Will Affect Online Businesses

YoungUpstarts

Some of the data that companies must protect under the EU GDPR include: Consumer name, address, contact information and ID numbers. Web and computer information, such as location, IP address, cookie data and RFID tags. Banking and credit card information. Data Breaches Must Be Formally Reported.

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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

Domain Name System (DNS) - This is the system that translates human-friendly website names, like www.mucker.com, into numerical IP addresses that computers use to communicate. If you are the founder of a seed-stage company interested in learning more about Mucker funding, apply to MuckerLab and/or contact us.

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