ReadWriteStart

NOVEMBER 10, 2010

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning. The Proof Is In The Revenue.

Social Media 134

Social Media Media Programming Viral 134

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

NOVEMBER 2, 2013

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 267

Social Media Media Social Network Viral 267

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Increase the pipeline and the conversion rate.

Social Media 120

Social Media Metrics Viral Channel 120

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. The request should generally be the minimum amount of cash you need to reach the next major milestone in your plan.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. The request should generally be the minimum amount of cash you need to reach the next major milestone in your plan.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

ConversionXL

FEBRUARY 9, 2016

Only if a case can be made that it is important for driving sustainable growth (FWIW, a case can generally be made).” ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed.

Retention 48

Retention Metrics Acquisition Conversion 48

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. The request should generally be the minimum amount of cash you need to reach the next major milestone in your plan.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. I had someone running the forum.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166