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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. If more in-depth details are required, link to any reference material.

Campaign 149
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139
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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

Request references and links to web content they’ve written before. Secure a domain name that makes it easy for people to find your company. To create a website that becomes a useful element in the company’s lead generation process, understand the back-end. Ask around. Focus the content on the core of what you do.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. For those not in the know, SEO refers to search engine optimization. What is an SEO business?

SEO 147
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5 Tips to Get More Accurate Data and Improve Your Lead Generation

Duct Tape Marketing

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. Type in your “ campaign name ”. This process is referred to as retargeting.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. He describes a hypothetical Rock Star named “Catie” who is a composite of the sorts of customer advocates used by Salesforce.com, SAS Canada, and others. Not necessarily.

Customer 154
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What’s an SSL Certificate and What are its Benefits?

The Startup Magazine

An SSL Certificate refers to a collection of data files added to a server to attain a connection that’s encrypted between your server and a browser. If users see those red labels, they might experience anxiety or have reservations about something as simple as entering an email address, name, and phone number into a basic lead generation form.