crowdSPRING Blog

JANUARY 28, 2019

You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. You’ll find insightful articles on social media, SEO and organic search, retargeting campaigns, content marketing, lead conversion, copywriting, and more. I’ll bet you can.

Small Business 106

Small Business Marketing Social Media SEO 106

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

NOVEMBER 19, 2013

Search Engine Optimization (SEO) is a tool that will attract warm prospects to your website. Basic SEO principles will get you started, but it takes a committed effort to stay atop search rankings. Luckily, SEO is a growing niche with plenty of supporting resources. Titletags and metatags are two easy sources of SEO juice.

SEO 150

SEO Connecticut Metadata Engineer 150

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

The Next Web

SEPTEMBER 22, 2013

Stay lean for as long as possible. Be creative, and stay lean. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly. Staying lean early on will help you when you need to scale.”. Collis and Cyan Ta’eed , Founders of Envato. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

A Smart Bear: Startups and Marketing for Geeks

JUNE 13, 2011

Modern Lean Startup theory blares out from the red-tiled rooftops of Stanford: Seek the Data and Ye Shall Find! But as much as I respect and follow Lean Startup theory, objective measurements aren’t the only things that matter. They don’t have better data, better branding, better name, better SEO, or more money.

Design 253

Design Lean Database Cofounder 253

crowdSPRING Blog

APRIL 5, 2013

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Leadership Rule No.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Improve traffic figures, metrics and digital performance. Conclusion.

Social Media 107

Social Media PPC Marketing SEO 107

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

JULY 26, 2016

Lean marketing. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

DECEMBER 17, 2020

But particularly when you’re running lean and mean, you may not have native expertise in every aspect of managing a startup. Leverage SEO to support inbound marketing. That’s where search engine optimization (SEO) comes in. Successful SEO strategies raise your sea rch engine ranking. Do-it-yourself SEO tactics.

Marketing 142

Marketing Technical Review SEO Hosting 142

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Up and Running

APRIL 4, 2022

You can create a website for your product/service and check website metrics. Some of the basic metrics are session duration, traffic source, number of visitors, average time on page, etc. Launch a business’s website and utilize free SEO tools to research invaluable keywords in the industry. Create a website.

Social Media 156

Social Media SBA Media Metrics 156

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy.

Customer 70

Customer Metrics Retention Clickthrough 70

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Follow @andreasklinger. On this website I share notes & thoughts. ?.

Analytics 67

Analytics Metrics Startup Database 67

Up and Running

MARCH 14, 2017

In the Lean Startup methodology, one of the most important elements is getting out of the building. Idea validation and Lean Planning. Idea validation is a practice which has been gaining more and more popularity as Lean Startup and Lean Planning methodologies have changed the way new business concepts are conceived.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Make your pages as lean as you can, especially campaign landing pages. Excellent Analytics Tip: The Adorable Site Abandonment Rate Metric. The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

AUGUST 17, 2017

Just as SEO needs to be considered during the scoping and planning phases, the foundations for CRO need to be laid at the same time. In our experience the data gathering phase for CRO can sit nicely alongside keyword research for SEO and content in the pre-site build timeline. Focus on the primary metrics you usually report on.

Metrics 103

Metrics Framework Conversion Design 103

Up and Running

JUNE 23, 2015

Absolutely invest even a minimal amount in SEO and Google AdWords. The Lean Startup by Erik Reis. See Also Two Professional Athletes Who Started a Subscription Food Business: The Story of Picky Bars. Maternova’s recommended tools and books: Google AdWords. Even a small investment can make a huge difference.”. Social media.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

ConversionXL

JUNE 27, 2016

This is why I find a much better indicator of success is the Page Value metric in Google Analytics. The biggest difference is that this metric is tied to website outcomes. As Ian Lurie of Portent points out, broken links are also bad for SEO… Ian Lurie , Portent : “Google ranks sites, in part, based on site ‘quality.’

Analytics 72

Analytics Web Technical Review Conversion 72

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement. Step 3: Map out your customer base.

Marketing 142

Marketing Social Media Lean Campaign 142

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app. I am a little curious here.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

APRIL 5, 2016

Analytics or metrics or whatever you choose to call how a business performs can not lie – as long as you ask the right questions and track the right things. The survey is heavily focused on enterprise firms and leans towards discussion of “big data,” but the lesson is universal. Typical marketing dashboard metrics include: Email.

Analytics 28

Analytics Metrics Sales Cycle Finance 28

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

ConversionXL

MARCH 1, 2016

According to Jeff Gothelf , author of Lean UX , conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer to take a deeper level of engagement with your product or service.”. How do CRO teams work with others, including SEO, branding, IT, product, and of course UX?

Conversion 48

Conversion Metrics Analytics Design 48

Startup Lessons Learned

MARCH 13, 2009

Know what the success metrics are for the launch. March 13, 2009 11:09 PM Steen Seo Öhman said. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. And then throw the traffic in the garbage.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

AUGUST 8, 2018

Our advocate went from managing one person to a dedicated team that included a data person, an SEO, an editor, and developers. Sales and marketing tend to have the same metrics,” explained Phillips. When attempting to identify KPIs, a common mistake is not translating a problem into its underlying metric. Trend analysis.

Marketing 106

Marketing Metrics Programming Leadership 106

trada.com

APRIL 7, 2010

You have to constantly be clear about what you are trying to achieve, what metrics move the business forward, how to learn enough about something to form an opinion of it, and in what order you think doing things will set your business up to scale. and we've been leaning towards remaining in stealth mode a bit longer.

Stealth 40

Stealth PPC Advertising Conversion 40

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Im on the team that released one of the Taxi apps, and we agree that the "SEO" and placement on the App Store can sometimes leave users with insufficient or inaccurate information to make decisions. Hey Eric, very interesting post. Expo SF (May.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

crowdSPRING Blog

APRIL 12, 2013

Lean Business: Pivot Point – [link]. Lean Business: Pivot Point – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. Conquering Pagination for SEO – A Guide to Consolidating your Content | Ayima – [link]. Just try not to laugh! – [link].

Social Media 91

Social Media Small Business Design Media 91

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. f) SEO ranking. As I shared earlier, social media trends for 2016 are leaning towards videos. Think beyond generic SEO. SEO has changed. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

MAY 29, 2019

For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. Briggs narrows the long list down to one key metric: watch time.

Channel 106

Channel Video Audience Software Review 106

conversionxl.com

SEPTEMBER 10, 2013

Eric Ries, author of “The Lean Startup” says -. Personally, I’ve found The Validation Board process, created by Trevor Owens and the team at The Lean Startup Machine to be the best, as it breaks down concept validation into three core phases. That was the metric that really told us we needed to start over.”

Customer Development 60

Customer Development Conversion Developer Customer 60