Austin Startup

JANUARY 20, 2021

You are creating something from nothing, a product, a company, a dream. In the world of startups, the idea of speed is often mentioned alongside shipping products and executing company-wide sprints but rarely is it discussed explicitly within the function of Sales. What is this product? What is this product?

Sales 64

Sales Startup Sales Cycle Revenue 64

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months. What’s going on?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Women Entrepreneurs Can

OCTOBER 6, 2023

CPQ streamlines the sales process, reduces errors, and impresses customers with a professional-looking quote. It is an excellent fit for businesses that sell complex products with complicated pricing models. Each day a quote isn’t delivered to a prospect can cost you a sale. When it comes to pricing, CPQ is the way to go.

Software 52

Software Sales Sales Cycle Revenue 52

crowdSPRING Blog

SEPTEMBER 8, 2013

This may be difficult for new businesses and startups that simply don’t have enough data to understand their own seasonal sales effects, but even these businesses can test some basic assumptions about demand and sales cycles. Consider what products and services might be attractive during the slow part of your cycles.

Small Business 88

Small Business Startup Lean Sales Cycle 88

K9 Ventures

AUGUST 13, 2010

SneakerLabs’ first product was a Java-based chat server and client. Since I had good connections with the University, we got a lot of feedback on how the product could be improved to meet their needs. We listened to their feedback and started adding features to the product accordingly. The product worked. Not so fast.

Revenue 72

Revenue Developer Java Customer Development 72

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. These days, many agencies start as a lean operation. And so, the concept for a digital PR service was born.

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 14, 2021

The best approach is going straight to the source, asking your customers what they want, need, and already love about your products or services. how your product helps solve a problem), but it’s key to go beyond surface insights. For example, two days after they cancelled their subscription to your SaaS product.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How “sticky” is your product for new users? Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. This required more product evangelism and customer wins. The median figures for each strategy should give you an idea of which program to lean towards. How complex is your product?

Customer 98

Customer Marketing Channel Acquisition 98

conversionxl.com

SEPTEMBER 10, 2013

Not because they have a conversion problem but because they never really nail the product or how to market it. Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. Change who your product is for. image source.

Customer Development 60

Customer Development Conversion Developer Customer 60

Hippoland

FEBRUARY 12, 2018

Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. For most companies, this is usually sales.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. For most companies, this is usually sales.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Software By Rob

OCTOBER 14, 2010

So the intention of this post is to lay out the key details of why you should start marketing your startup (or product, or book, or anything else you will launch) months before launch day. Without marketing, your product is nothing more than a project (something you build for fun, not money). Skip it and you’re doomed.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

DECEMBER 9, 2013

Consider that NYT.com readers are on average 44 years old, have an average income of just under $75,000, over 50% are college educated, and over 25% work in some professional or managerial position – it makes sense that awe or anger inducing, opinionated articles perform the best on the left-leaning news site. image source.

Sales 126

Sales B2B Campaign Video 126