Steve Blank

JANUARY 17, 2023

Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. I don’t have a killer idea, or a technical team, but I do know how to build, grow, and manage teams.”.

Technical Cofounder 364

Technical Cofounder Intellectual Property Technical Review Incubator 364

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. However, there are some negative parts of affiliate marketing that have become status quo over the years and are considered “just the way it’s been done.” Because of this, I am committed to ensuring that affiliate marketing maintains its strong reputation.

Affiliate 114

Affiliate Marketing Technical Review Channel 114

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. But knowing where to spend your time, money, and effort on marketing initiatives can be a complicated process. So why is this important to know as you sift through all the potential marketing channels you could choose from? Let’s get started.

PPC 81

PPC Small Business Management Advertising 81

YoungUpstarts

OCTOBER 25, 2018

Toronto’s Mark Attanasio has spent some 20 years advising businesses at various stages in their development on what it takes to position themselves for growth – whether it’s through traditional transactional activities like management buyouts and mergers and acquisitions or via a public listing on a Canadian stock exchange.

Partner 113

Partner Technical Review Management Due Diligence 113

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? AI – tax planning or wealth management augmented and in some cases replaced with AI. Complex transactions move from services ?

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

Up and Running

APRIL 29, 2019

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. percent of American companies use some type of digital content marketing. Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.

Marketing 142

Marketing Social Media Lean Campaign 142

Up and Running

APRIL 13, 2021

Make sure the way you organize the sales forecast in rows or items or groups matches the way your accounting (or bookkeeping) tracks them. Match your chart of accounts, which is what accountants call your list of items that show up in your financial statements. You do what you can to optimize management. Set the right scope.

Forecast 147

Forecast Matching Balance Sheet Software Review 147

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Some relate content marketing to PR and will even use them interchangeably.

B2B 153

B2B Marketing Distribution Curation 153

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Free-trials?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Where’s the mystery (see Matching Algorithm )? How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Free-trials?

Developer 384

Developer Founder Viral Oauth 384

Up and Running

JUNE 21, 2017

If there is one thing that has allowed us at Slidebean to grow fast and efficiently, is our obsessive tracking of marketing budget returns. Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival.

Marketing 98

Marketing Analytics Campaign Metrics 98

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. However, if you do manage to find success, the rewards can be significant. Without separating yourself from competitors, it will be more difficult to succeed in an already flooded market.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

YoungUpstarts

MAY 6, 2020

In as little as 100 days, the new coronavirus has managed to upend the lives of millions of people and disrupt the operations of thousands of businesses. Pandemic responders are looking for effective tools to help them quickly match people in need with available resources on community level. – Community cooperation.

Software Review 165

Software Review Global Software Technical Review 165

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

YoungUpstarts

AUGUST 18, 2020

They have a strong ability to market themselves, which allows these young entrepreneurs to get more clients and grow their business. Those who are starting off their new ventures are able to succeed not necessarily because they have full passion and ambition, but because they are into digital marketing. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Professionals Musings

OCTOBER 25, 2014

In both cases, it’s easy for them to become frustrated and give up, since most have never been trained in change management, and don’t even know what questions to ask. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. How do I measure success?

Metrics 271

Metrics Technical Review Leadership Framework 271

Steve Blank

MARCH 31, 2014

Think about this; 7 years ago Nokia owned 50% of the handset market. Fast-forward to today—Apple is the most profitable Smartphone company in the world and in Spain Android commands a market share of more than 90%. Its worldwide market share of Smartphones has dwindled to 5%. Apple owned 0%.

Private Equity 329

Private Equity Metrics China Intellectual Property 329

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. What I was hearing was a failure of management. All good news.

Startup 328

Startup PR Public Relations Channel 328

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

Startup Professionals Musings

APRIL 20, 2013

In both cases, it’s easy for them to become frustrated and give up, since most have never been trained in change management, and don’t even know what questions to ask. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. How do I measure success?

Startup 253

Startup Metrics Technical Review Leadership 253

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

MARCH 25, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business.

Lean 98

Lean Channel Marketing Software Review 98

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Market share.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

FEBRUARY 18, 2016

Fortunately, Google Tag Manager makes it easy. Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. If you put in the work to understand the verbs and the nouns, Google Tag Manager will make your life much easier. Adobe Dynamic Tag Management.

Management 48

Management Analytics Software Review Metrics 48

The Startup Magazine

JANUARY 26, 2022

Marketing automation tools are the backbone of many modern marketing strategies. They allow marketers to save time by automating repetitive tasks and maximizing outreach by sending personalized messages tailored to specific customer profiles. Contact management. Opportunity management. Lead tracking.

Social Media 180

Social Media Marketing Los Angeles Campaign 180

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Unless you have deep pockets, you won’t survive without an adequate margin, including all the costs of running a business and staying current with technologies and market changes.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Startup Professionals Musings

SEPTEMBER 30, 2023

I have to tell each of you that starting and growing a new business is a long hard road , but can be very exciting and satisfying if you find the right match, and do your homework before you start. Innovative technologies require iterative development, while other ideas are primarily marketing and financial.

Startup 237

Startup Angel Investor Matching Metrics 237

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics.

Revenue 263

Revenue Startup Technical Review Business Model 263

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Include planned measurements and metrics.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

SEPTEMBER 10, 2018

(As I’m a marketer, these focus on a marketing approach.). They can be everywhere—between departments, such as the marketing and sales department, or within departments. For example, in the marketing department, the content and email teams may be siloed. Growth killer #2: Different goals and metrics.

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

JULY 6, 2021

In 2012, websites were automatically ranked higher based on inbound links, and some marketers abused this signal to the point where they were able to create all kinds of linking tactics just to build links that connect back to a website. Google uses meta information to match keyword information to user’s search queries. Page speed.

Software Review 104

Software Review Small Business Algorithm SEO 104

Startup Professionals Musings

FEBRUARY 23, 2018

Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Promote yourself with a title to match your expertise. Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140