Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Your marketing strategy is your filter. Proper measurement also helps you to avoid unnecessary distractions.

Metrics 57

Metrics Small Business Software Review Green 57

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From that analysis, they could identify the incremental sales in country X compared to Y, Z and A.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Demand 256

Demand Metrics NPV Net Present Value 256

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Ahrefs’ Site Explorer reveals insightful SEO metrics and data about any website or URL.

Metrics 89

Metrics Web Analytics Advertising 89

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. For example, when delivery costs and delays were still a major online sales hurdle, Amazon Prime membership was invented to offer free next day shipping.

Global 308

Global Marketing Technical Review Algorithm 308

The Startup Magazine

MARCH 8, 2024

This process involve researching the market, analyzing industry trends, and evaluating the competitive landscape to pinpoint areas where your business can thrive. You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns.

Finance 123

Finance Technical Review Metrics .Net 123

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

The Startup Magazine

FEBRUARY 24, 2021

Sales coaching is a strategic approach to improving the performance of sales reps and sales success of the organization in general. It is a critical role that sales managers execute but it must be backed by relevant data and sales coaching tools. There is so much that goes on before a sales rep can close a deal.

Metrics 141

Metrics Sales Retention Software 141

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.

Customer 369

Customer Technical Review Metrics Employee 369

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 146

Technical Review PPC SEM Marketing 146

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

Up and Running

AUGUST 18, 2017

Harvard Business Review recently published an article on how using the same old business metrics can result in missed opportunities for entrepreneurs. Yoon says, “Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats.”

Metrics 83

Metrics Software Review .Net Demand 83

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

Metrics 387

Metrics Technical Review Leadership Framework 387

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies. How to adapt your marketing strategy. Revamp your email marketing strategy. Host virtual events.

Marketing 171

Marketing Audience eCommerce Social Media 171

YoungUpstarts

NOVEMBER 2, 2017

by Steve Hartert, Chief Marketing Officer at JotForm. We found several patterns that could help improve your e-commerce strategy and boost sales. These metrics don’t mean you should advertise on desktop rather than mobile. Something in the payment form or checkout process might be hindering sales. of the time on average.

Sales 127

Sales San Francisco Software Review B2C 127

YoungUpstarts

JUNE 1, 2019

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Market. But when it comes to that crucial second phase – go-to-market – entrepreneurs find themselves devoid of help and support. In other words, they need go-to-market traction. Go-to-Product.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. marketing is not zero marketing.

Marketing 319

Marketing Framework Social Media Metrics 319

YoungUpstarts

FEBRUARY 7, 2019

Having a carefully-developed sales strategy is crucial if you want to grow your business. Regardless of which industry you’re targeting, you need to have a full and clear understanding of the market and specific objectives that you want to reach over the coming year. Research the Market. Determine Your Objectives.

Sales 113

Sales Argentina Technical Review B2B 113

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80

B2B Marketing B2C Community 80

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. Relationship funnel vs. sales funnel — What’s the difference? It’s easy to confuse relationship funnels with traditional sales or marketing funnels, however, they differ significantly.

Sales 152

Sales Audience Social Media Email 152

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. It can help you gain new customers, drive more sales, create awareness for your business and generate traffic and word-of-mouth through relevant publisher partnerships. Because of this, I am committed to ensuring that affiliate marketing maintains its strong reputation.

Affiliate 111

Affiliate Marketing Technical Review Channel 111

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

NZ Entrepreneur

NOVEMBER 26, 2020

All businesses now have one very good thing – six months of post-Covid sales data. Used right this can give you greater certainty to inform and plan your sales strategy for 2021. But for most businesses, Covid has stalled sales, frozen sales pipelines and generally exposed any weak points in your sales systems and sales processes.

Sales 55

Sales Sales Cycle Channel Forecast 55

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Up and Running

OCTOBER 17, 2014

For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. The most simple financial metrics are the most important to keep track of. This will include things like cash flow metrics and various financial statement metrics.

Metrics 106

Metrics Small Business Software Review Forecast 106

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Tricked by recency. So when decisions are to be made, we tend to remember recent information and issues.

Marketing 299

Marketing Metrics Differentiation Demand 299

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 78

Technical Review PPC SEM Marketing 78

Up and Running

DECEMBER 1, 2020

” When implemented like this, customers become weary and they are usually working towards a negative for your metrics. Conducting this quite simple test can make a difference in a sale. FOMO signals are usually those annoying pop-ups on websites that typically state “Someone recently bought this.”

Conversion 90

Conversion Sales Software Review eCommerce 90