crowdSPRING Blog

OCTOBER 19, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! But once in a while, SNL can still knock it out of the park, as they did with their recent funny look at the complaints from the media about the iPhone 5. Then Act - [link].

Social Media 93

Social Media Small Business Design Media 93

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Even if you’re in the pre-revenue, pre-seed or seed stage, there are still ways to get on a reporter’s radar. This one is tricker in the pre-revenue stage. Every publication is different, so there’s no single blueprint.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

ConversionXL

APRIL 4, 2017

Content marketing is a centralized channel that also has overlap with others, such as SEO, social media, and public relations. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. Resources on virality/referral: Referral Marketing Master Course.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

OCTOBER 14, 2021

To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. They were in front of 300 million people per day at their peak, and that’s not accounting for other visibility avenues like media coverage and meme culture. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Occam's Razor

SEPTEMBER 24, 2012

Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV! 6: Closing Thoughts: Two Crazy Social Media Lessons. A push on Facebook was a part of that effort. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

crowdSPRING Blog

SEPTEMBER 13, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video.

Viral 107

Viral Campaign Small Business Guerilla 107

Cracking the Code

FEBRUARY 23, 2011

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. revenues while large caps are trading at 6.4x. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. What happened?

Software Review 101

Software Review Technical Review Valuation Europe 101

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

This is going to be BIG.

AUGUST 8, 2011

I've never been at a company that is scaling up to $20 million in revenue, so I'm not about to tell someone how to do that. As my colleague Phin mentioned the other day, there are two types of bad advice you can give--one is to give bad advice in an area you should know something about.

Venture Capital 110

Venture Capital PR Hiring Networking 110

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I had Mike Stelzner on recently and he’s a social media examiner. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need.

Portland 58

Portland Audio Technical Review Video 58

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. ► 10/04 - 10/11. (2).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

DECEMBER 1, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. The recession created opportunities! New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 9, 2009

This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. In other words, how much of the decline in revenue growth is due to signing up fewer customer vs lower revenues from each new customer. Software 2.0:

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

It is intriguing to see the M&A dynamics in the space, highlighting the interest of tech companies for recurring revenue streams - even SAP announced in their analyst call earlier this month that they were moving from perpertual licenses to five year term licences. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

MARCH 10, 2008

I found this approach interesting, but it seems to me that gross margin is a more relevant benchmark than revenues, given that the GM of saas companies varies by type of application and size of the company (for example NetSuite went from about 50% GM three years ago to close to 70% today).

Sales 79

Sales Software Review Marketing Technical Review 79

Cracking the Code

MAY 25, 2010

A few highlights from the different keynotes and speakers On top of Jason, we also had the chance of having many great speakers at the event and here are a few quotes and notes that I have taken during the different keynotes and panels: Joe Payne, CEO of Eloqua moderated the panel on Revenue Performance Management. ► 10/04 - 10/11. (2).

Software Review 74

Software Review Cloud IPO Jordan 74

Cracking the Code

JULY 6, 2007

I was surprised today when I went through the NetSuite IPO filling (S1) to see that it looked very much like any Enterprise software document - not a single mention of churn or % of recurring revenues. The reason for this difference, from an investor perspective, is that the SaaS model provides far clearer visibility into future revenues.

Software Review 66

Software Review Metrics Valuation Technical Review 66

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. The most important part of Software-as-a-Service isn’t "Software" its "Service"! Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Cracking the Code

NOVEMBER 13, 2008

The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Cracking the Code

FEBRUARY 25, 2008

As I was building the spreadsheet, I also included the revenue multiples for this set of companies, both for the trailing 12-month (TTM) and the forward 12-month (FTM). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. pts and is dynamically updated via GoogleDocs.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JANUARY 22, 2009

While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. 1 of MRR generates $12 of annual revenue, so $1 commission equals 1/12=8.3% of Year One Revenue Sounds high, but is that considered a reasonable package?

Software Review 91

Software Review Clawback Sales Salary 91

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Rhode Island Media South Dakota 40

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Your customer is growing up on social media. 90 Things I’ve Learned From Founding 4 Technology Companies.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

DECEMBER 4, 2015

At his optimal weight, Clever does pretty well for himself, most notably between plays at the Super Bowl – creating millions of fans and generating a ton of revenue for advertisers. Essentially, EZ Grill decided to lean on traditional PR for increased awareness early on. Viral Videos. That’s him (at his peak weight). No results.

Viral 48

Viral Social Media Video North America 48

Cracking the Code

SEPTEMBER 2, 2008

The Deutsche Bank report has a very interesting chart on the topic presenting the Free Cash Flow margins vs. the revenue growth four years post IPO for select software leaders: As you can see, with 20% Free Cash Flow margin and a 50% growth rate, Salesforce is well positioned in the pack! Popular Media: the key to viral marketing.

Software Review 48

Software Review Software Technical Review Cloud 48

Software By Rob

NOVEMBER 15, 2011

We are obviously hitting social media, PR, etc. If you have funding then freemium is possible to pull off, but growing a company organically using its own revenue doesn’t work when you have an extremely low customer lifetime value (LTV). quite hard, but I don’t think paid acquisition could possibly work here.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! What is the ideal size and make-up of a team for a pre-revenue SaaS startup? The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29.

Small Business 48

Small Business Design Social Media Startup 48

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

DECEMBER 16, 2006

however, public SaaS companies like Concur, Saba, Taleo, LivePerson and Ultimate are growing 50-100% per year and trading at an average 5x trailing revenue multiples (I excluded salesforce leading the pack with 9x!) whereas traditional software companies of this size have a growth rate of less than 10% and revenue multiples of 2-2.5x.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Cracking the Code

FEBRUARY 4, 2008

T he response rate has been overwhelming and we ended up with 40+ companies and 80+ attendees, most of them CEOs and CxOs of leading public and private saas companies representing around 80% of the revenues of the SaaS industry in 2007. Your key business metrics are CMRR (Contracted Monthly Recurring Revenue) and cash.

Software Review 48

Software Review South Korea IPO Portfolio 48

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). If you are a pro, measure Revenue. Impressions suck.

Metrics 166

Metrics Marketing Search SEO 166