Hunter Walker

JUNE 7, 2014

While I’m sure TechCrunch and other publications are at or near record traffic levels, the influence is more diffuse these days due to wide number of tech blogs and reach of personal/social media. Word of mouth spreads faster and sales cycles are shorter. The individuals and team managers have more sway.

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

View from Seed

FEBRUARY 4, 2016

The perks of being early in the marketplace are obvious: shorter sales cycles due to lack of competition, less competition for top talent, and so on. Take serial entrepreneur Mike Lazerow, who founded Buddy Media. If you’re thinking this is a big time commitment, you’re right. Make talent a top priority.

Startup 120

Startup Cofounder Software Review Sales Cycle 120

Up and Running

JUNE 27, 2018

If you want to create a solid end-to-end marketing plan, make sure that you review your strategies and align them with your current customer’s expectations. Is it increasing brand awareness on social media in the next six months? Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. To fully optimize CAC, look closely at your sales and marketing costs. ad spend, agency fees, software, etc.)? What is the average customer acquisition cost? Average CAC varies greatly across industries.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 14, 2021

The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. Advocates are more likely to agree to an interview due to positive sentiment. However, it’s necessary due to the nature of the interaction.

Software Review 158

Software Review Audience Differentiation Framework 158

www.forentrepreneurs.com

FEBRUARY 2, 2010

Think about your own behavior: if you are like me, you hate having to deal with sales people, and greatly prefer to do your own research starting with search engines, and leveraging free trials, on-line videos, blogs, reviews, and your social network. Using low cost inside sales when the touchless conversion is not possible.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., Attribution software will tell you if your website visitors come to you through direct traffic or organic.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

FEBRUARY 22, 2017

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes.

Curation 43

Curation Lead Generation Technical Review Email 43

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Who is following you on social media? Which are interacting with you at trade shows?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. For example, if you offer ad services to startups, make time to connect with in-house paid media specialists at larger companies.

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 19, 2020

Review your SEO and PPC budget allocations with a focus on macro-level goals at least once a quarter. Annual budgeting cycles are too infrequent to keep up with the shifts in digital marketing. Your analysis should include media spend, creative production costs, software/technology costs, staffing, and agency fees.

PPC 69

PPC SEO Channel Analytics 69

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Though the waterfall model is specifically to software development, it’s core principles resonate beyond software and into startups across the board. Most startups fail. 6 Comments. April Dunford.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. How do you justify the Facebook Ad spend or social media manager if you can’t tie their work to closed deals?

B2B 131

B2B Marketing Analytics Campaign 131

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

MAY 8, 2019

To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Consumers trust recommendations from influencers—even when those recommendations generate mixed reviews. Unlike some software or service businesses, ecommerce products are usually more visually interesting.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JANUARY 23, 2013

This one is more interesting in that it used eye-tracking software to determine exactly were people are looking at and for how long. It’s a long term strategy and doesn’t pay off quickly (length of the sales cycle depends on the cost and complexity of your product), but looking at the lifetime value of the customer it’s well worth it.

Stock 105

Stock Software Review New York Sales 105