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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. On-metadata vs. off-metadata factors. Optimizing on-metadata elements and building your app brand.

Metadata 121
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Website Information Architecture: How to Optimize for UX

ConversionXL

Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. Start building your information architecture with metadata, scenarios, pages. Figure out the metadata. Metadata is information about information. name of the page, content) on each.

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3 Tips For Treating Your Business Data With The Respect It Deserves

YoungUpstarts

If necessary, ask the IT staff to send a few rows with column names and metadata information intact to see what is stored vs. what data you are routinely accessing. What information is there that you may have overlooked, but could help improve your business? Don’t just look at the same reports you regularly view.

Metadata 124
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What’s Included in a Perfectly Optimized Homepage?

Duct Tape Marketing

That not only accurately describes the photo, but also includes your business’s name and location. The Right Metadata. Metadata is the information about your business that is displayed on SERPs. Make sure that the title and meta description for your homepage are more than just your business’s name.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. In this piece, we look at how you can start growing your SEO business, from business plans to lead generation.

SEO 147
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties. It works by tagging ads with metadata (e.g., The value for k is still unresolved.

Caching 140
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. It is basically an optimization of your AppStore metadata done in order to rank better on search results.

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