ConversionXL

JULY 29, 2020

That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Internal PPC traffic is less influential than it once was. Amazon will reward sellers who do that.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

YoungUpstarts

AUGUST 18, 2020

PPC advertising. Simple and Reliable Metrics for Measuring Success. Metrics help understand the success or failure of the marketing campaign. Gen Z entrepreneurs can make use of comprehensive metrics to drive success. Everyone can make a name for themselves, regardless of the scale. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

ConversionXL

AUGUST 11, 2021

But it’s not as simple as reaching out to a company you want to collaborate with and putting their name on your website in exchange for cash. If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. They take it a step further by using real images, names, and links to build credibility. You can do this by tracking metrics and user behavior. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

DECEMBER 13, 2022

Define your target metrics. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). The name of the game is iterative testing , so if you were on to something, try a few iterations. So, think in this order: Define your business objectives. Technical stuff.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Just a different name for it.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 18, 2016

Clicking “New Tag” will take you here… We’ll name it “GA Pageview – ConversionXL – All” It’s important to be specific when naming tags. If they’re not named properly, you’ll run into organizational issues. Eventually, you might have hundreds of tags.

Management 48

Management Analytics Software Review Metrics 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Servers keep track of website activity and log every time a page receives a visitor (known as a ‘hit’).

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

JULY 29, 2014

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. The whole ‘badass’ phrasing is so dodgy it doesn’t feel like the big names that train with the company can be legitimate.”. Sacrifice reward; avoid risk.

Campaign 116

Campaign B2B Software Review Differentiation 116

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54

PPC Matching Search Conversion 54

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Again, the recipient is addressed by name. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

JUNE 2, 2022

That’s how account-based marketing got its name. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

JULY 26, 2020

How does my PPC advertising campaign perform? Metrics will help you understand your customer’s behavior and the success of each page of your website. Speaking of metrics, did you know that over 50% of all web searches were performed from a mobile device? How many customers browse but do not buy? Mobile Optimized Site.

Social Media 147

Social Media Cloud PPC Mobile 147

ConversionXL

MAY 19, 2016

Anyone who works for a SaaS company will recognize these funnel stage labels, but with a name change, they’re relevant to every industry. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? The first step is to understand your users’ behavior with conversion research. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 117

Metrics Web Analytics PPC 117

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Mazda had a simple goal of getting more butts in seats to test drive their cars.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email.

Email 93

Email Campaign Audience Mobile 93

Startup Lessons Learned

NOVEMBER 7, 2008

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

SEPTEMBER 20, 2010

They need a solution and your name pops up into their head and they type. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? If they are like every other company that obsesses with PPC and Yahoo! People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

Duct Tape Marketing

JANUARY 7, 2020

Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours? While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. But it’s equally true for existing customers!

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

FEBRUARY 19, 2016

You know all about vanity metrics , and how you shouldn’t be obsessed with them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. Traffic Without Conversions is Worthless. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU.

Analytics 123

Analytics Metrics eCommerce Search 123

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. How many customers have heard of your name before? If you want to use social media to measure brand awareness spread, reach is a great metric to look at. What is brand awareness?

Small Business 122

Small Business Social Media Campaign Search 122

ConversionXL

JUNE 16, 2016

One day, I had never heard anyone even mention the name and the next everyone was talking about it. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available. That should provide any business with a solid shot at connecting with their market.

Social Media 51

Social Media Marketing Analytics Audience 51

conversionxl.com

SEPTEMBER 10, 2013

Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. Your Name *. Conclusion.

Customer Development 60

Customer Development Conversion Developer Customer 60

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available. That should provide any business with a solid shot at connecting with their market.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

MAY 14, 2019

You can either use your Google account name or, if you have a brand account, choose another name , such as that of your business. As with any Google Ads campaign, the next step is to name your campaign, enter your budget, and select your start and end dates. There are even PPC strategies for account-based marketing.).

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90