Occam's Razor

SEPTEMBER 20, 2010

They need a solution and your name pops up into their head and they type. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? If they are like every other company that obsesses with PPC and Yahoo! People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. How many customers have heard of your name before? If you want to use social media to measure brand awareness spread, reach is a great metric to look at. What is brand awareness?

Small Business 122

Small Business Social Media Campaign Search 122

ConversionXL

FEBRUARY 19, 2016

They would then present a different, more user-friendly version to the actual visitors. You know all about vanity metrics , and how you shouldn’t be obsessed with them. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. Anything else, just read this official statement from Google on A/B testing.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

MARCH 29, 2017

Some secret growth hack or silver bullet that skyrocketed them to household names. It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric. perhaps branding is super important to you right now or the PPC channel) as possible.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Consultants, Analysts: Present Impactful Analysis, Insightful Reports.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. No eBay PPC ad or SEO listing showed up. The data you see is normalized and presented on a scale from 0-100.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Descriptive analytics.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JUNE 2, 2022

That’s how account-based marketing got its name. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 14, 2013

This post is based on my keynote presentation at Mesh Marketing last week. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? Then you have to present it well. Just a different name for it. 2014 is almost here. Barack Obama.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

DECEMBER 21, 2009

A best practice is to pull atleast some input metrics (Visits) with some attribute metrics (% New Visits), have something that denotes customer behavior (bounce rate) and it is criminal not to have atleast a couple outcome metrics (goal conversion rate, per visit goal value). In a second the table transforms into.

Analytics 94

Analytics Metrics Web Cloud 94

Occam's Razor

JANUARY 7, 2007

During implementation (and indeed if you evolve your site often) you will have to make sure that you “teach” your web analytics tool which combination of file name and parameters identifies a page. ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC. brett-crosby-google-analytics.html. 9-4f8TLjxABMw.

Technical Review 93

Technical Review Analytics Web Software Review 93

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Ensure that necessary widgets are present at the bottom of each page to enhance its sharability.

SEO 182

SEO Social Media Search Campaign 182

ConversionXL

MAY 19, 2016

…I’m not convinced their customer decision journey is that drastic of a departure from linear funnels (aside from the fact that it’s presented as a circle). Anyone who works for a SaaS company will recognize these funnel stage labels, but with a name change, they’re relevant to every industry.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. In other instances, the words that are present cause problems. What copy testing will (and won’t) achieve. Sacrifice reward; avoid risk. What turns people off?

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Clicks and outcomes.

Analytics 60

Analytics Web Affiliate Metrics 60

conversionxl.com

SEPTEMBER 10, 2013

Using this model, entrepreneurs build products and plans based on what they think about their target market, then present the offer after the fact. Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. Your Name *. Conclusion. Tommy Walker.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

AUGUST 14, 2019

You could hook up multiple data sources to a dashboard, but until the introduction of data blending, you couldn’t present those together in a single chart or table. Because everything happens within Data Studio, you save time on data manipulation and enjoy new opportunities to present findings. This is known as a “join key.”

Analytics 123

Analytics Metrics eCommerce Search 123

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JUNE 22, 2016

As the author put it , “Just because eBay is a big company with a big marketing budget doesn’t mean that whoever’s in charge of their PPC knows what they’re doing. Correlative metrics are a great starting point for finding optimization opportunities, but they need to be investigated. Iterative testing is the name of the game.

Programming 61

Programming Technical Review Security Analytics 61

ConversionXL

MAY 16, 2017

Here’s how Avinash Kaushik put it : Avinash Kaushik: “If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going? Rather than being told what metrics or dimensions to deliver you want business context: What’s driving the request for that data? AdWords Integration.

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

FEBRUARY 22, 2010

After the toolbars collect the data, your CI tool then scrubs and massages the data before presenting it to you for analysis. The data collected by the ISP consists of elements that get passed around in URLs, such as sites, page names, keywords searched, and so on. Check the definitions of various metrics.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. Fourth Bit Of Context.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. How you present the content becomes more important than word count. Analytics and testing reports , conversion research presentations, etc. It brings them all together. There’s a lot of thorough b t out there. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128