Why revenue shouldn’t be your North Star Metric
VC Cafe
OCTOBER 23, 2022
I was recently in a board meeting for one of my portfolio companies, and we had a discussion that must happen in almost every board meeting. The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI?”
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