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Why revenue shouldn’t be your North Star Metric

VC Cafe

I was recently in a board meeting for one of my portfolio companies, and we had a discussion that must happen in almost every board meeting. The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI?”

Metrics 179
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. per customer!

Metrics 346
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. So it’s about 20%. This translates to about 12–15 investments.

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

To not have it as an active part of your marketing portfolio is sub-optimal. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Outcomes.

Metrics 137
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A Guide to Grow Your Tech Startup

ReadWriteStart

Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey. Diversify Revenue Streams Relying on a single income source can be risky. However, with this financial backing comes heightened investor expectations.

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Requests for Startups in 2024

VC Cafe

Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Generalizable robotics represent a $24 trillion-plus global revenue opportunity. Reusable Rockets – Satellite connectivity revenues could exceed $130bn per year in 2030. trillion by 2030.