Metrics, PPC, Social Media and Web

How to Measure Small Business Website Performance

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business

Small Business Caching Metrics Analytics

27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

APRIL 9, 2023

For instance, companies can engage with clients all over the world by utilizing digital marketing strategies such as search engine optimization (SEO), social media marketing , and email marketing. Additionally, social media platforms have become an essential tool for businesses to connect with their customers and build brand awareness.

Technical Review

Technical Review Artificial Inteligence Technology Entrepreneur

Why Young Entrepreneurs Are Into Digital Marketing

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. It has 7 main categories, as follows: Social media marketing. PPC advertising. Developing a Strong Digital Footprint to Succeed On the Web. Email marketing.

Entrepreneur

Entrepreneur Marketing Social Media SEM

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go. A good thing.

Analytics

Analytics Web Technical Review Metrics

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics

Analytics Customer PPC Metrics

7 Useful Tech Tips For Time Savvy Business Owners

YoungUpstarts

JULY 26, 2020

Plan Your Social Media Presence. There are countless ways to grow your social media presence. Use social media management tools to save more time. The key is to stay well in control of your social media accounts rather than letting them control you. How does my PPC advertising campaign perform?

Social Media

Social Media Cloud PPC Mobile

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

AUGUST 11, 2021

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. These should be backed by social proof to show off your credentials.

Audience

Audience Social Media Email Ruby

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? The Problem: Unfortunately.

Analytics

Analytics Software Review Campaign Flash

The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. Every day in a startup you battle the same two limitations: resources and time. Every new thing you take on requires time and effort.

Stealth

Stealth PPC Advertising Conversion

Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 30 Inspiringly Beautiful Web Designs | 1stwebdesigner – crowdspring.co/1iGl0Sr. Find Out How – crowdspring.co/1j0S8nO.

Social Media

Social Media Small Business Design Media

The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. If you have a small budget, BuzzSumo has a good product (cheapest option is $99 per month) that can help you identify the content most shared on social media. image credit: hetemeel.

SEO

SEO Search Engineer Small Business

Knowledge

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. Who Owns Web Analytics? How to focus?"

Analytics

Analytics Metrics SEM Web

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Analytics

Analytics Web Customer SEM

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics

Analytics Vertical Metrics Web

Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

MAY 8, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. – buff.ly/1EY9ktL. 1PYBTed.

Small Business

Small Business Design Social Media Startup

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics

Analytics Metrics Channel Campaign

7 Pay-Per-Click Advertising Options That Are Not Google or Bing

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. 1) Reddit ads – Reddit is currently the hottest social news sharing site and their ad offering is somewhat unique. Savvy PPC bidders can find some real bargains here for long tail kinds of terms.

Advertising

Advertising PPC Social Media B2B

Web Analytics: An Hour A Day

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics

Analytics Web Affiliate Metrics

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics

Analytics Marketing Social Media Technical Review

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. What consideration state might someone be in? Remember the two questions above.

Framework

Framework Marketing Metrics Audience

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Analytics

Analytics Customer Metrics eCommerce

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. You'll also note small thinks like outbound link tracking (using Events) to set up for social actions and ensuring all affiliate links are tagged with our company's tracking parameters. We work very hard.

Web

Web Analytics Technical Review Affiliate

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There were no platforms to engage people in any scaled manner, except when they walked into retail stores or called companies on the phone – hence there was no need to truly be social or patient. Dive just a little bit into the PPC or Display teams/agencies.

Marketing

Marketing Framework Metrics Audience

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. No eBay PPC ad or SEO listing showed up. Sometimes it all works together. Recently I saw a TV ad by eBay for designer jeans.

Analytics

Analytics Search Advertising Metrics

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. It’s up to them to decide how they promote your products, whether it’s through social media , word of mouth, pay per click (PPC), blog posts, email, newsletters, or any other way they see fit.

Acquisition

Acquisition Cost Affiliate Customer

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux. How should you choose one?

Analytics

Analytics Marketing Campaign Metrics

How Different Marketing Tactics Make Use of Quality Content

The Startup Magazine

SEPTEMBER 27, 2023

You can create content for emails, social media posts, blog posts, videos, newsletters, infographics, and more. Social Media You need a proper content strategy to use social media to help you reach the right audience and grow your business. Let’s look at a few examples.

PPC

PPC Social Media Marketing Audience

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. This Vancouver-based company provides a web-based interface that collects all of your social media presences into one centralized location.

Social Media

Social Media Marketing Analytics Audience

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

Occam's Razor

OCTOBER 31, 2011

Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. The analyst recommended a massive increase in investment in Social Media as well. The best practice I recommend in Web Analytics 2.0 Making that green graph useless.

Salary

Salary Analytics Green eCommerce

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. This Vancouver-based company provides a web-based interface that collects all of your social media presences into one centralized location.

Social Media

Social Media Marketing Analytics Audience

The Thirteen Fastest Ways To Boost Traffic To Your Website

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. You can also run competitions on social media, email, or both for increased website activity. Final Thoughts.

SEO

SEO Social Media Search Campaign

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy?

Search

Search Analytics PPC Green

19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming

Naming OTC Entrepreneur PPC

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. It is not possible to force people down that path!

Channel

Channel Analytics Campaign Conversion

10 Rules for Winning (and Making More Money) in 2014

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Web Analytics 2.0

PPC

PPC Analytics Conversion SEO

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

FEBRUARY 25, 2013

I've typed in as many things as I could think about connected to having a web analytics practice (i.e. and specialized PPC tools and email or other software. Web Analytics, the first two rows disappear, the third might not apply, but the rest might. Total Cost of Ownership). So say you have Adobe's SiteCatalyst.

Analytics

Analytics DC Revenue Web

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics

Analytics Metrics API Web

A Copy Testing Methodology for the Digital Age

ConversionXL

SEPTEMBER 16, 2020

It’s ludicrous for a startup and our rapid-fire environment of rotating social media ads and landing page tweaks. The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. What copy testing will (and won’t) achieve.

Campaign

Campaign B2B Software Review Differentiation

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review

Technical Review Startup Cofounder Software Review

Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Of course Yahoo!

Analytics

Analytics Web Acquisition Metrics

Growth: The problem solver that creates problems

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. Currently we are based in Israel and we are making steps in establishing our US based HQ.

Advisory Board

Advisory Board API Cofounder PPC

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics

Analytics Web Non-Compete Campaign

The Market Motive Master Certification Manifesto: Web Analytics

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. Not your ability to pull a metric or a report out of your bff tool.

Analytics

Analytics Web Marketing Framework

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

OCTOBER 8, 2012

Social Media |. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. “Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people ?and

Metrics

Metrics Analytics Search Affiliate

How to Measure Small Business Website Performance

27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Trending Sources

Why Young Entrepreneurs Are Into Digital Marketing

Web Analytics 2.0 Book: In Stores Now!!

12 Google Analytics Custom Reports to Help You Grow Faster

7 Useful Tech Tips For Time Savvy Business Owners

How to Get Sponsorship for Your Business, Book or Podcast

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The Stealth Mode: Trada’s Position on Staying Stealth

Twitter Link Roundup #224 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

The Small Business Guide To SEO (Search Engine Optimization) in 2017

Knowledge

3 Awesome, Downloadable, Custom Web Analytics Reports

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

Digital Analytics Simplified: The Beginner’s Guide

7 Pay-Per-Click Advertising Options That Are Not Google or Bing

Web Analytics: An Hour A Day

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

See-Think-Do: A Content, Marketing, Measurement Business Framework

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

The Biggest Mistake Web Analysts Make… And How To Avoid It!

See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

How Different Marketing Tactics Make Use of Quality Content

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

Data Analysis 101: Seven Simple Mistakes That Limit Your Salary

16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

The Thirteen Fastest Ways To Boost Traffic To Your Website

Two Amazing Bar Charts: % Content Consumption, % Share of Search

19 Entrepreneurs Explain How They Came Up With Their Business Names

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

10 Rules for Winning (and Making More Money) in 2014

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

A Copy Testing Methodology for the Digital Age

Crazy! 189 Answers To The Top Startup Questions On Your Mind

Web Analytics Segmentation: Do Or Die, There Is No Try!

Growth: The problem solver that creates problems

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

The Market Motive Master Certification Manifesto: Web Analytics

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

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