Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1.

Metrics 57

Metrics Small Business Software Review Green 57

Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 256

Demand Metrics NPV Net Present Value 256

Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. We had nascent revenues, ridiculous cost structures and unrealistic valuations. Until we weren’t. 2001–2007: THE BUILDING YEARS The dot com bubble had burst.

Valuation 466

Valuation San Francisco Ratchet Liquidation Preference 466

Startup Professionals Musings

DECEMBER 14, 2013

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Build and deploy a revenue growth action plan. Include planned measurements and metrics. business entrepreneur Kristin Zhivago revenue roadmap startup'

Revenue 263

Revenue Startup Technical Review Business Model 263

The Startup Magazine

MARCH 8, 2024

Factors to Consider Before Taking on Debt The debt service coverage ratio (DSCR) is a financial metric lenders use to assess a business’s ability to cover its debt obligations. Utilize Debt for Strategic Investments Use debt to invest in revenue-generating assets that generate a positive return on investment for your business.

Finance 124

Finance Technical Review Metrics .Net 124

Austin Startup

SEPTEMBER 2, 2021

It’s that time of year when Startup CEOs are building their 2022 Revenue Plan. If they fall behind on their sales recruiting numbers, they understand how that will impact revenue targets two quarters out. They understand the key metrics and how they interact. All of this is a part of the daily calculus of running a Sales Org.

Revenue 72

Revenue Retention Forecast Sales 72

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch. So it's has a much, it, it works better.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

Startup Professionals Musings

NOVEMBER 2, 2022

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Opportunity and revenue projections based on deep market and customer analysis are a smarter risk. Risk is more manageable with subscriptions and even freemium pricing.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Incent and reward employees who delight customers.

Customer 369

Customer Technical Review Metrics Employee 369

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Repeat customers offer a consistent revenue stream, shielding the startup from the erratic fluctuations of the market. Market dynamics can swiftly shift, and customer preferences evolve rapidly.

Retention 112

Retention Reputation Startup Social Network 112

Up and Running

OCTOBER 17, 2014

For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. The most simple financial metrics are the most important to keep track of. This will include things like cash flow metrics and various financial statement metrics.

Metrics 106

Metrics Small Business Software Review Forecast 106

YoungUpstarts

JANUARY 30, 2015

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

Advertising 100

Advertising Revenue Mobile Intellectual Property 100

Startup Professionals Musings

JUNE 24, 2020

Typical valuations range from 3x-5x revenues. Investors are rushing to offer ridiculous valuations, even to pre-revenue startups, to keep from missing out. Valuations are back to 3x-5x revenues. Established company process rules and metrics now characterize the leaders in this market stage.

Artificial Inteligence 436

Artificial Inteligence Marketing Valuation Startup 436

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.” Peter, anybody have any questions as I go along?

Metrics 84

Metrics Startup Churn Rate Forecast 84

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 310

Burn Rate Hockey Stick Salary Angel Investor 310

ConversionXL

SEPTEMBER 20, 2021

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. YouTube generated $19.77 Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Mucker Lab

OCTOBER 10, 2023

Sally suggests considering a full-time Sales Leader when a startup has two or more AEs and SDRs and is on the verge of hitting a $1 million Annual Recurring Revenue (ARR). However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option.

Early Stage 78

Early Stage Sales Developer Development Team Review 78

Startup Professionals Musings

SEPTEMBER 16, 2023

Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Angel groups, accelerators, and incubators are pervasive.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Duct Tape Marketing

NOVEMBER 14, 2013

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. In fact, some of the most visible metrics are the most misleading. This is possibly the most visible metric in social media, but many of those followers are inactive or even inhuman robots. So what metrics really matter?

Metrics 72

Metrics Social Media Widget Chicago 72

Startup Professionals Musings

FEBRUARY 8, 2020

Even non-profits need revenue to cover their costs, and continue to provide services. Use metrics to measure results of marketing initiatives. Opportunity and revenue projections based on deep market and customer analysis are a smarter risk. Risk is more manageable with subscriptions and even freemium pricing.

Management 322

Management Entrepreneur Forecast Stock Options 322

Austin Startup

APRIL 4, 2017

I really enjoyed a recent post I read on First Round Review about vanity metrics, which touches on what I love about my startup vs. others with more funding, more engineers and more mentions on TechCrunch. Vanity metrics aren’t useless. Tracking clarity metrics builds great businesses.” “In Don’t focus on them internally.

Metrics 48

Metrics Silicon Valley Angel Investor Technical Review 48

YoungUpstarts

JUNE 16, 2020

This method branches off into two schools of thought: Past Earning Capitalization – this suggests that the expected revenue in the future can be predicted by a record of the company’s past earnings, once undue revenue or expenses are accounted for and multiplies the projected earnings by a capitalization factor.

Valuation 162

Valuation CPA Software Review Revenue 162

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

David Teten

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60

Revenue Term Sheet Founder Technical Review 60

Up and Running

DECEMBER 16, 2021

Metrics such as discretionary cash flow or business revenue are used. A company’s goodwill might be worth 2x more than the discretionary cash flow, or the accounting practice’s value might be worth 1 to 1.35x the annual revenue + work-in-progress (inventory). their net commission revenue. EBITA Multiple.

Valuation 86

Valuation .Net Metrics Balance Sheet 86

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

FEBRUARY 20, 2015

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

The Startup Magazine

OCTOBER 19, 2020

Similarly, customers are more knowledgeable, aware, and conscious to choose from the variety out there, which slows down the company’s revenue and growth. Such metrics can also help identify the right products to be marketed in front of the customer, resonating marketing strategy, suitable medium to interact with the customer, etc.

Technical Review 153

Technical Review Forecast Analytics Social Media 153

VC Adventure

MAY 5, 2022

I’m observing that IRR is a metric that is becoming an increasing focus in venture, replacing fund return multiple as the key metric of success. I understand the draw of IRR, and – as a fund draws to a close – there’s no question it’s an important metric. Both had raised attractive up rounds.

IRR 116

IRR Metrics Valuation LP 116

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e. Once you’re scaling (i.e.

Metrics 270

Metrics Retention Revenue Equity 270