article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Create lists of products and services and all the key details that make each product unique.

PPC 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name MissHeard Media came as a group effort. It turned out to be the name of a wrestler and a gun magazine. 1- Group effort.

Naming 75
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Pick this option if you want to track the actions people take on your website, such as purchasing a product or signing up for your email list. Sell products from your catalog. Showcase your inventory with product images on the search results page. Campaign name. Name your path with relevant keywords. Conversions.

PPC 100
article thumbnail

Five Ways To Attract New Customers And Grow Your Business

YoungUpstarts

By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Without quality customer service, people won’t want to buy your products or use your services. Improve the Customer Experience.

Customer 168
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94
article thumbnail

Overlooked Tips to Boost Conversions on Your PPC Campaigns

Women Entrepreneurs Can

One thing you can try is pay-per-click (PPC) marketing. What Is PPC? PPC is a type of online advertising model utilized by several brands and advertisers. How to Improve Your PPC Campaigns. You might have done the ABCs of PPC , including testing your CTAs, ad copies, images, headlines, placements, and keywords.

PPC 59