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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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17 Venture Capital Blogs You Should Be Reading

Up and Running

This is the home of Jason Cohen, software startup founder, bootstrapper, investor, and mentor. Bill Gurley of Benchmark Capital doesn’t publish frequently, but his essays on market trends and Benchmark portfolio companies are a window into how VCs view the world and the kinds of business models that they find most interesting.

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How Well Versed Are You In Startup Investor Jargon?

Startup Professionals Musings

This term refers to an initial venture-capital investment, often wrongly sought to seed early product development. After viewing your slide deck, if investors are still interested in your startup, they will ask for a deep-dive meeting to drill in on any hard questions before commencing due diligence. Sweat equity.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. Enterprise software companies also should measure CAC even though it, too, is an imprecise science. This is how much you spend to get a new customer.

Metrics 150
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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code on Facebook. software. (10). Venture Capital. (3). Software 2.0: Cracking the SMB code. Explore Venture Capital.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

Fast early growth in a market is often eroded when competition gets fierce and prices are forced down due to competition. The first company represents a normal software company that sells its products directly (either via sales staff or directly off of the internet). They raised $5 million in venture capital to fund growth.

Startup 418
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St. Louis Startups Strut Their Stuff

ReadWriteStart

Capital Innovators put on the event, called Demo Day, at the cherished Pageant Theater, which normally is a concert venue. Each presenter had small demo booths where investors could ask questions about the venture and see the software in operation. Applications are due by June 15th. I have a platform to sell you.

St. Louis 127