A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 10, 2013

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. Its tough for a growing SaaS business to ascertain whether or not it’s truly profitable.

Metrics 238

Metrics Revenue Flash Later Stage 238

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! cto , infotech , innovation , product , project , saas Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right. Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). In this article, I’ll share some best practices and real-life examples of successful product design for SaaS companies. Why Is Design Important for SaaS?

Design 105

Design Product Churn Rate Architecture 105

VC Adventure

AUGUST 31, 2017

If you read my blog regularly you know I love (LOVE) metrics. So no surprise that when River Cities Capital released an overview of SaaS operating and valuation benchmarks, I hung on every juicy detail. They took the 92 public SaaS companies and analyzed their key operating metrics. The methodology here was great.

IPO 113

IPO Vertical Balance Sheet Valuation 113

ConversionXL

JUNE 26, 2019

Many SaaS companies launch a product-led growth model —but never update it. The first step to SaaS growth is to appoint a person or team to take ownership, then to give them the resources or time it takes to thrive. Time and again, I’ve seen the “Triple A” sprint framework drive exponential SaaS growth. Nobody takes ownership.

Framework 121

Framework Churn Rate Metrics Revenue 121

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

MAY 16, 2019

Asking your client to help you define key success performance metrics for the project will allow you an opportunity to make sure that everyone is on the same page. He started by co-founding a SaaS startup and has then gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Software Review 140

Software Review B2B Metrics Management 140

The Startup Magazine

JUNE 15, 2023

One notable software solution in this category is the Quark Content Publishing Platform , a SaaS-based unified, closed-loop CCMS (Component Content Management System) solution. With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives.

Software Review 154

Software Review Software Small Business Social Media 154

For Entrepreneurs

NOVEMBER 26, 2012

The Bridge Group have recently published a report titled: Inside Sales for SaaS Metrics and Compensation Report for B2B technology companies The report is based on a survey of 197 B2B technology companies, and covers topics such as: Ramp and Retention Compensation and Quota Activity and Infrastructure Inside Sales Management Management’s top challenges (..)

Metrics 153

Metrics Sales B2B Retention 153

For Entrepreneurs

JANUARY 16, 2013

“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a completely updated rewrite of an older post. For this version, I have co-opted two real experts in the [.].

Metrics 168

Metrics Retention Customer Marketing 168

YoungUpstarts

JUNE 10, 2019

Asking your client to help you define key success performance metrics for the project will allow you an opportunity to make sure that everyone is on the same page. He started by co-founding a SaaS startup and has then gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Software Review 113

Software Review B2B Metrics Management 113

YoungUpstarts

OCTOBER 31, 2017

Baxter says even though Software-as-a-Service (SaaS) companies first established Customer Success departments, other types of businesses can take a page from their model and start engaging with customers today. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171

Customer Retention Software Review Metrics 171

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. LinkedIn video ad costs. The takeaway?

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 13, 2017

You’ve been acquiring a ton of customers lately for your SaaS company. Every SaaS or subscription service, no matter how fast it’s growing, has to contend with customer attrition. These metrics identify when a customer is about to stop their usage, before they actually do. On the surface, this seems awesome.

Customer 110

Customer Churn Rate Metrics Retention 110

YoungUpstarts

OCTOBER 28, 2016

Poorly Defined Project Goals and Performance Metrics. The same is true of performance metrics, as failing to clearly outline how performance will be measured makes it impossible to perform meaningful assessments of progress or efficiency.

Software Developers 100

Software Developers Software Development Software Review Software 100

ConversionXL

FEBRUARY 3, 2022

For example, a SaaS company that primarily caters to marketing teams could employ related diversification by creating a new program for CFOs. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. Image source. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these. Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

The Startup Magazine

SEPTEMBER 21, 2020

Here Abraham tells us more about lessons learned from his own entrepreneurship journey and success story: TSM: To get us started, describe what Gin Consulting Group does in 10 words or less: Abraham: We offer scalable performance, culture, and leadership development via hi-tech SAAS platform and high-touch coaching.

Leadership 166

Leadership Founder Technical Review Entrepreneur 166

Up and Running

DECEMBER 1, 2020

” When implemented like this, customers become weary and they are usually working towards a negative for your metrics. You’ll hear a lot of companies use the term “Mobile First”, and they are correct, as most web traffic for eCommerce and SaaS is generally now mobile. Mobile First? Build scannable content.

Conversion 90

Conversion Sales Software Review eCommerce 90

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. But which of these metrics makes a real impact? Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

NOVEMBER 6, 2020

But, if you’re starting a SaaS busines s, the business plan plays an outsized role because the money required to fuel growth can be much more than you would guess. There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Yes, of course.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

For Entrepreneurs

JUNE 28, 2018

I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business. I recently gave a talk at the 2018 SaaStock NYC conference in June.

Metrics 115

Metrics Business Model Startup 115

crowdSPRING Blog

JUNE 26, 2023

Explore SaaS business models, learn key metrics, and discover effective product/market fit strategies in your SaaS business.

Software 106

Software Metrics Business Model Marketing 106

ConversionXL

AUGUST 13, 2019

Perhaps SaaS companies have taken this advice too literally. SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. And without growth, a SaaS company is dead in the water. The nuts and bolts of measuring SaaS growth. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

JULY 10, 2017

Determining the right monetization strategy is by far the most important issue for every SaaS business. It’s not easy to choose the right pricing strategy for a SaaS product. McBride, a SaaS pricing expert, claims that a company should update its pricing page every six months. Nick, our CEO, taking a photo of the Chanty team.

Startup 110

Startup Non-Compete Viral Software Review 110

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

YoungUpstarts

JANUARY 12, 2021

SaaS point of sale systems has become very common in the retail industry. With their widespread popularity, the odds are that you have heard of POS SaaS or even own a POS SaaS business. We will provide you with clues on how to grow your POS SaaS quickly. What is a POS SaaS? One sure way is promoting your business.

Metrics 147

Metrics Software Social Media Community 147

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

The Startup Magazine

MAY 30, 2022

It benefits all brands, even SaaS businesses. As a Saas business owner, you’d know that SaaS digital marketing is essential to your success. Benefits of Influencer Marketing For SaaS Businesses. There are lots of benefits SaaS businesses can reap from influencer marketing. Some of these are: Increased Engagement.

Affiliate 134

Affiliate Marketing Social Media Audience 134

crowdSPRING Blog

JUNE 20, 2014

Why Lead Velocity Rate (LVR) Is The Most Important Metric in SaaS | saastr – crowdspring.co/U3ZbaM. The Optimal Average Customer Value for SaaS Startups – crowdspring.co/1ib05xm. How many SaaS companies still have freemium products? If SaaS Products Sell Themselves, Why Do We Need Sales? 1qkFicI.

Social Media 93

Social Media Small Business Design Media 93

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Design is important, yet many of the $1B+ SaaS public companies have poor design. Priority depends on your goals (e.g. Real life usually rounds down.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

David Teten

NOVEMBER 26, 2019

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.

Agile 60

Agile Management Forecast Silicon Valley 60

BeyondVC

APRIL 4, 2018

There will also still be some amazing companies that raise their Series C, D and beyond funding rounds with scaling metrics. There will also be the few new SaaS app founders who have incredible domain expertise reinventing pieces of the old guard public SaaS companies. SaaS to Infrastructure, Salesforce and Mulesoft.

Cloud 60

Cloud Agile Architecture Azure 60

ConversionXL

FEBRUARY 4, 2020

Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. All SaaS businesses, for example, need at least an email to connect a service or purchase to a specific user. Additionally, all our users and product engagement metrics got skewed.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

The Startup Magazine

DECEMBER 22, 2021

You need to know how the business is valued , the key metrics you must focus on in order to determine its worth, and you need to be capable of effective negotiation, ensuring you receive the best deal possible. With software-as-a-service (SaaS) businesses, there’s one other thing you need to do, and it’s the most important of all.

Software 175

Software Operations Revenue Developer 175